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Speaking gigs: Florida Public Relations Association, Pensacola chapter, May 2015

May 3, 2015
Photo: Kirill Kniazev (CC)

Photo: Kirill Kniazev (CC)

I’m going to the beach!

This isn’t for sand and surf. I’m speaking to the Pensacola chapter of the Florida Public Relations Association this month. I’ll give my presentation on “The Super Easy Guide to Video for Content Marketing.”

The official description:

Video keeps visitors on your site longer and helps people pay attention to your message. So why aren’t we using it more? Wade Kwon shows easy steps to incorporate video into WordPress sites. Learn how you can make your posts and pages compelling through interesting and entertaining clips in just minutes.

Take a sneak peek. More information is available on the Florida Public Relations Association events page.

The monthly meeting will be at 11:45 a.m. May 21 at the Pensacola Bay Center, 201 E. Gregory St. [map]. Tickets, which include lunch, are $20, $15 for members. RSVP by emailing rsvp@fprapensacola.org.

Looking forward to sunny Florida later this month. I hope to see you there!

• • •

Need a speaker for your upcoming event?
Let’s work together …

Contact me

Why I’ll always be a “high-maintenance” speaker

April 27, 2015

As a conference director, I ask a lot of my speakers.

As an attendee, I ask a lot of presenting speakers.

As a speaker, I ask a lot of organizers.

Clearly, I am a pain in the ass.

Wade KwonI’m an advocate for the audience. They should not be forced to sit through unprepared shoddy speakers or technical glitches or general ineptness. Things can and will go wrong, but I do everything possible as a speaker to minimize those effects.

I don’t understand why other organizers give spots to “low-maintenance” speakers. My high-maintenance approach can appear diva-ish, but maybe I can make my reasons clearer.

The process begins with the first query. When asked to speak at an event, I’ll ask about the audience: pressing topics, size, demographics, skills and experience.I’ll ask about logistics: travel arrangements, compensation and contact person. I’ll ask about the room: podium, screen and projector, wi-fi, dimensions and AV equipment.

I always insist on using my Macbook for slides. It works perfectly with my paired remote, and it shows the slides with the proper font. Sometimes, I’ll have 10 or more pages pre-loaded in my browser for live demonstrations. I find the risk too high in using an event-provided laptop (almost always without a remote). Practically every speaker out there is using her own laptop for presentations.

One of the most important topics I ask about is time: How many minutes of speaking time? I practice my talk over and over to fit within the time allotted. (And admittedly, I have gone over the time limit in my last three talks, so I definitely need to work harder in this area.)

Knowing that I can shorten (or lengthen) my talk on the fly ensures that events and sessions end on time as promised, but that I haven’t rushed through the material or skipped over too much of it. Often, an organizer will tell me the start time is noon, but after waiting for stragglers and housekeeping announcements, I find myself starting 15 minutes later. But if the event ends 15 minutes late, that’s on me.

When I show up early, I’m there to set up so that everything works: microphone, projector, remote and lights. I become focused, and occasionally testy, dealing with stubborn unfamiliar equipment and lax technical support. Remember, if a slide is too dim onscreen or a microphone triggers loud feedback, that’s also on me.

After the event, I’ll give feedback to organizers on what to look for next time, especially if something went wrong. It’s easy for me to know which ones care about improvement and which ones turn a blind eye. Guess which ones I won’t revisit …

That’s OK. I’m a pro. I can end on time. I can work without slides if the projector fails (which has happened a few times). I can work without notes. I can introduce myself.

I am there for the audience to learn and to ask questions and to be stimulated. Typically, a happy audience leads to happy organizers, but I’ve stepped on enough toes (and egos) to know that good results aren’t always enough to receive a return invitation.

I’m high maintenance. That’s guaranteed. What’s also guaranteed is that I’ll show up early, I won’t flake out on an event, I’ll be fully prepared for any contingency, and I’ll give a top-notch talk to the audience.

I love asking questions to the listeners. I love telling funny stories and shocking the crowd. I love answering questions and solving problems. I love applause.

I may not get to do it for every audience, but when I do, it’s a lot of fun. For me and for everyone in the room.

• • •

Book me for your next event …
if you dare.

Contact me

Blogging fear: Topics worth reading

April 20, 2015
introspection

Illustration: Gisela Giardino (CC)

I asked for your biggest fears in blogging, and y’all came through.

This week’s fear: “My biggest personal fear is not having anything to say worth saying. [Our school] is trying to step up its blog presence on our web, so everyone in the PR department is assigned a week to do a blog post. I want what I write to always be relevant and not just to meet a deadline – of course. It is not a ‘personal’ blog. It has to relate somehow to the college. Some weeks it’s tough to come up with something you want to write about.

“How do you keep fresh and cultivate good topics that someone actually wants to read?”

— Cathy

Romance dies as newness wears off. A new love seems more exciting than an inhabited relationship, when flaws are more familiar than attributes. Passion fades.

This truth applies to our jobs and our companies. I love what I do, but I have worked at companies where that love was beaten down day after day.

You might love your job and your company. Finding things to write about should be very easy. The toughest blogging challenge would be what to blog about first.

You might hate your job and your company. No matter how hard you try, you won’t come up with good topics in which you can pour your heart and soul. Look for a better job elsewhere if you can’t change your situation.

You might be stuck in the middle: Your job and your company aren’t perfect; you love some things and would change other aspects. How do you find great blog topics worth writing and reading?

1. Dig deep. Determine what parts of your job still get you fired up. Talking with customers? Brainstorming? Solving problems? Long-term analysis? Use your favorite things to create interesting posts.

I love speaking, brainstorming and solving problems, so I write many posts about these aspects of communications. I hate bureaucracy, excuses and intangible results, so I avoid these blog topics at all costs.

2. Ask your readers. I ask people all the time about potential topics. They might be readers, customers, audience members, peers, experts, colleagues or hecklers. Why waste time guessing when you can ask people directly?

I’ve conducted surveys in person, on paper and online to gather data. I’ve asked the same question to people for weeks on end. I have a burning curiosity to know what others want to learn. Foster your curiosity.

3. Steal ideas. Look at blogs about other colleges and universities. Lurk in LinkedIn and Facebook groups about schools aimed at students, parents and faculty. See what people are talking about regularly.

When I’m really stuck for a topic, I do research, or more accurately, reconnaissance. This tactic has yet to fail me, because I can quickly ascertain the most pressing questions to answer.

Rekindle your romance with your work. Doing so will help your voice flourish and your blog ring true.

That will definitely be worth reading.

Tell me about your biggest fear in blogging,
and I might answer it in a future post.

More in our Blogging Fears series.

Craft Content Nashville 2015 presentation: The Super Easy Guide to Video for Content Marketing

April 10, 2015

If you came to my Craft Content Nashville 2015 presentation, “The Super Easy Guide to Video for Content Marketing,” thank you. If you’re just interested in easy video content for your blog, you’re in the right place.

The Super Easy Guide to Video for Content Marketing

You can see the slides and worksheet from the presentation. Just fill out this form with your email address, and I’ll send you a link to all the goodies, plus add you to my weekly Y’all Connect newsletter, a free resource teeming with content marketing ideas.

Thanks for checking out “The Super Easy Guide to Video for Content Marketing.”

 

Speaking gigs: Craft Content Nashville, April 2015

April 5, 2015
Wade Kwon, PodCamp Nashville

Photo: Paul Schatzkin

Speaking at PodCamp Nashville in 2014.

Once a PodCamp, now something else.

PodCamp Nashville has been a huge event for years, even if the name suggested nothing more than podcasting. In 2015, it has become Craft Content Nashville, a daylong conference on digital media.

The free event takes place Saturday at the Nossi College of Art [map]. I’ll present a half-hour talk, “The Super Easy Guide to Video for Content Marketing.”

The official description:

Video keeps visitors on your site longer and helps people pay attention to your message. So why aren’t we using it more? Wade Kwon shows easy steps to incorporate video into WordPress sites. Learn how you can make your posts and pages compelling through interesting and entertaining clips in just minutes.

Take a sneak peek.

My talk takes place at 10:45 a.m. in Design Room 2. I hope to see you there. Make sure to get your tickets quickly.

P.S. Join me for a late lunch off campus at Prince’s Hot Chicken Shack. I’ll be there at 2 p.m. when it opens for my first visit ever!

• • •

Need a speaker for your upcoming event?
Let’s work together …

Contact me

Speaking gigs: Rocket City Bloggers, April 2015

March 30, 2015

Rocket City Bloggers

Huntsville, I’m home.

I’m heading north for a special Rocket City Bloggers event on April 25.

The group will have me for a new 1-hour seminar on “The Art of the Brand: What Your Blog Needs and Deserves.”

The official description:

Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful.

Join Y’all Connect conference director Wade Kwon as he explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

Take a sneak peek.

The event is free, with tickets available online. It takes place at 10:30 a.m. April 25 at the Bailey Cove branch of the Huntsville-Madison County Public Library, 1409 Weatherly Plaza SE [map].

I hope you’ll be there for an in-depth exploration of branding for your site.

generic brands

Photos: Michael Coté, left; Rob Stinnett (CC)

• • •

Need a speaker for your upcoming event?
Let’s work together …

Contact me

Birmingham Bloggers presentation: The art of the brand

March 26, 2015

If you came to my Birmingham Bloggers presentation, “The art of the brand: What your blog needs and deserves,” thank you. If you’re just interested in proper branding for your blog, you’re in the right place.

1. You can see the slides from the presentation. Please feel free to download them or embed them on your site. To download a PDF, click the SlideShare button in the lower right, then the “Save this presentation” button.

2. You can also download the worksheet from the presentation.

3. If you want to stay in touch

4. Don’t forget to see the videos from Y’all Connect Presented by Alabama Power, dozens of hours of expert advice on blogging, social media, marketing and more. Contact me if you need the Birmingham Bloggers coupon code to get a free video (reg. $19).

Thanks for checking out “The art of the brand.”

• • •

If you want me to give this talk your company
or group at no charge, contact me today.

Contact me

A communications gap

March 22, 2015
abandoned mailbox

Photo: Creative Ignition (CC)

I spent the better part of an otherwise relaxing weekend cleaning up a mess.

A digital mess. One 10 years in the making.

I become frustrated when I don’t receive replies to my emails. Not frustrated after 60 seconds, but sometimes after a few days, or weeks or even months. I’m sure a few of my emails end up in the Spam folders of the world, but then again, I check my Spam folder daily.

Or so I thought.

I had my hosting service move one of my sites from one shared server to another this weekend. I put it off for weeks, because I dreaded the possibility of site outages or other unforeseen problems. It actually went smoothly, until I checked my email. No go.

I fixed the problem, but then discovered a slip-up on my part. A huge slip-up.

A couple of my sites with a handful of email accounts had been accumulating emails on the server for close to 10 years. I had no idea.

Fortunately, most (like 99.9999 percent) were actual spam. But wow, to miss more than 200,000 emails was shocking to me.

I set up the new server so these emails wouldn’t disappear on me again. I deleted the old emails in a painfully slow process, 1,000 at a time.

And I finally solved the Mystery of the Grossly Inflated Site Backups™.

The good news is that I won’t miss any more emails (knock on wood). The better news is that my site backups are much smaller now, since I finally chunked all the junk mail just taking up gigabytes of server space. That will make everything run a little faster from here on out.

And if you tried to reach me at one of those addresses and never heard back from me, I apologize. Even if you were just trying to save me money on auto insurance, mortgages or Canadian sex pills.

• • •

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than with my free weekly email newsletter …

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Speaking gigs: Birmingham Bloggers, March 2015

March 15, 2015

Birmingham Bloggers

I’m looking forward to speaking to Birmingham Bloggers for my first time.

The group will have me for a new 1-hour seminar on “The Art of the Brand: What Your Blog Needs and Deserves.”

The official description:

Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful.

Join Y’all Connect conference director Wade Kwon as he explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

The event is free for group members and $15 for nonmembers, with tickets available online

I hope you’ll be there for an in-depth exploration of branding for your site.

generic brands

Photos: Michael Coté, left; Rob Stinnett (CC)

• • •

Need a speaker for your upcoming event?
Let’s work together …

Contact me

Blogging fear: Reaching the end

March 9, 2015
bridge road closed

Photo: Justin Russell (CC)

I asked for your biggest fears in blogging, and y’all came through.

This week’s fear: “That it’s run it course and I should take up knitting.”

Nothing wrong with knitting. My pal Mercedes blogs about it on her site.

Let me put your mind at ease. It’s OK to stop blogging. It’s OK to pause blogging. It’s OK to end a blog.

I started a personal blog in 2012 called Project Bulk about getting in shape. I always intended it to be a project that would eventually run its course. I scaled back from daily posts to weekly to monthly posts. And then I was done. I left it online so others could learn from it or find something inspirational or amusing.

Some companies use limited-run blogs to launch campaigns or chart their own projects. They have no obligation to continue them for ever and ever.

I rarely have time to post on Media of Birmingham, though our fair city has plenty of ongoing industry fodder. I have ideas and drafts, but the news is a little too depressing for me to pursue.

Blogs sometimes hit their end. Or sometimes the bloggers evolve as their interests change. They burn out, they move on. Nothing wrong with any of that.

I’d rather see you walk away, head held high, than push and push until you grow sick of the whole enterprise. Blogging isn’t for everyone, though I truly believe everyone should at least try it once.

Thanks for blogging — hope to see you online again real soon.

Tell me about your biggest fear in blogging,
and I might answer it in a future post.

More in our Blogging Fears series.

Workshop in Huntsville on April 25 — you pick the topic

March 2, 2015
Huntsville kites

Photo: E.C. Johnson (CC)

I’m giving an hourlong presentation for Rocket City Bloggers on April 25 in Huntsville. You can pick the topic.

Take the survey by 5 p.m. March 9. It takes only a couple of minutes, and you could win a Y’all Connect training video and a $10 gift card to Angel’s Island Coffee.

The seminar choices:

  • The Absolutely Essential Twitter Workshop
  • The Art of the Brand: What Your Blog Needs and Deserves
  • Content Curation for Smarties: Know Everything All the Time
  • How to Attend Your First Blogging / Social Media Conference
  • How to Get Ahead on Google: Basics of SEO and Metadata
  • How to Run Promotional Campaigns and Build Your List using WordPress
  • How to Win Awards and Influence Readers in 439 Days and 668 Posts
  • The Power of Digital Storytelling
  • The Super Easy Guide to Video for Content Marketing
  • Your Blog Is Your Business: Next Steps to Success

(You can RSVP for the free April 25 workshop online.)

Don’t wait — fill out the survey now.

take survey

Y’all Connect 2015: The date, the place, the tickets

February 22, 2015

Y'all Connect 2015

Our annual blogging/social media conference returns June 12!

Don’t miss Y’all Connect 2015 at the BJCC East Meeting Rooms in Birmingham. It’ll be bigger and badder than ever, with 10 speakers from across the country sharing insights and practical takeaways in digital marketing.

Tickets go on sale Tuesday.

But don’t pay full price: Save $30 as a subscriber to the Y’all Connect newsletter.

We’ll see you this summer in Birmingham!

Workshop on March 25, but what to discuss?

February 22, 2015
polling station

Photo: Adrian Scottow (CC)

Birmingham Bloggers will have a workshop on March 25. I’m giving the talk, but I don’t know what blogging topic to do.

You can help.

Take the survey by March 2. It takes 2 minutes, and you could win two great prizes.

The seminar choices:

  • The Absolutely Essential Twitter Workshop
  • The Art of the Brand: What Your Blog Needs and Deserves
  • Content Curation for Smarties: Know Everything All the Time
  • How to Attend Your First Blogging / Social Media Conference
  • How to Get Ahead on Google: Basics of SEO and Metadata
  • How to Run Promotional Campaigns and Build Your List using WordPress
  • How to Win Awards and Influence Readers in 439 Days and 668 Posts
  • The Power of Digital Storytelling
  • The Super Easy Guide to Video for Content Marketing
  • Your Blog Is Your Business: Next Steps to Success

Everyone who submits an email address is entered into a drawing for a $25 gift card from Babalu Tacos and Tapas and a special training video from Y’all Connect! (I visited Babalu for my first time Thursday, and it was delicious!)

We’ll announce the workshop title, time and location soon.

Don’t wait — fill out the survey now.

take survey

Blogging fear: Not enough eyeballs

February 15, 2015
night traffic

Photo: Bossi (CC)

I asked for your biggest fears in blogging, and y’all came through.

This week’s fear: “I am worried that I will never attract traffic.” — J.A.

This blog has never been a high-traffic blog. That’s OK. I want the right traffic for this blog, and I’ve been building it for 6 years.

High traffic is nice if your company depends on page views and ad clicks. Most business blogs don’t fall into this category of news and entertainment. What is your business goal? How does blogging fit into that goal? And is traffic a vital component?

First, you must build traffic by blogging consistently. If you can’t be bothered to provide updates, news and information to attract an audience, readers won’t bother to show up.

Second, you must see if you’re pulling in the right audience. The simplest way to do this is through a call to action on every post. You can ask readers to leave a comment, download a white paper, contact you for more information, use a promo code, sign up for a mailing list or buy a product. If you have great traffic but no takers, you are attracting the wrong audience.

Post items that are informative, interesting or funny. Repeat. Keep going. Stand out by being helpful and consistent.

If you’re worth following, they will indeed come.

Tell me about your biggest fear in blogging,
and I might answer it in a future post.

More in our Blogging Fears series.

Blogging fear: Publishing false info

February 9, 2015
Experience the harm

Photo: Stefan Powell (CC)

I asked for your biggest fears in blogging, and y’all came through.

On Twitter, Albert Pride shared that he’s concerned about “conveying false and potentially harmful information.”

That’s a good one to start off this series. As a journalist, I always have that editor’s voice — in my head or bellowing in my ear — that reminds me that I must get it right.

Let me share a few quick ways to avoid publishing bad info.

1. Don’t rush. One reason we publish false information is that we are hasty. You may be putting pressure on yourself to go faster, especially if you trade in industry news and rumors. Even bloggers want to be the first with a scoop, and that can lead to some horrifying and embarrassing mistakes.

Journalism is a process that takes time. It takes time to have information sourced from more than one person. It takes time to have an editor review our work. It takes time to consider the fundamental questions: Do I have everything right? Do I have all the facts? Is this newsworthy, or merely click-worthy?

2. Don’t run rumors. I haven’t been in a newsroom in a decade, but I still hear rumors all the time. Gossip can be a good starting point for reporters, but it should not be the end point, too.

Reporters spend (sometimes waste) a lot of hours running down rumors, attempting to find documentation or witnesses that can verify or dispel them. Bloggers have earned a bad reputation for skipping this crucial step and publishing rumors as fact.

I am often tempted to publish hearsay, especially when I hear a rumor again and again. But I don’t. It ain’t worth it.

3. Consider carefully the ethical implications. Accurate, truthful information can still be potentially harmful. We often think our options as bloggers are limited to two choices: Publish or don’t publish.

This is a false dilemma, and even major news organizations fall prey to this lazy thinking.

Alabama Media Group recently published partial information from a sealed 2010 divorce case which implicated a public official in an extramarital affair with the wife. In a separate story explaining the reason to run the exposé, the reporter wrote:

“This is a difficult news decision as there are arguments on both sides. But there is no half-measure available to us — we either publish, or we don’t. We can be undecided, but we must decide.”

Nonsense. Just a few options include requesting to have the case unsealed … publishing online only … publishing in print only … publishing in the context of a series of cheating pols … having the pol write a first-hand account … sitting on the story till it becomes more relevant (if ever) … reducing it to a paragraph in a longer investigative piece … omitting the official’s name … leaking it to a competing news organization …

Ethics is a process, not a oversimplified question of right vs. wrong. Journalists, bloggers and citizens can learn this process quickly and practice it over and over. Take the ethics walk and discover a new world of options.

4. Correct your mistakes. I have made my share of mistakes as a journalist and a blogger. And I have corrected the ones I know about quickly and transparently.

When someone alerts me, I double-check the new info, then publish it. Having and using a corrections policy is a critical step in defending yourself in defamation suits.

5. Consult your attorney. You can ask me for legal advice, but since I’ve never been to law school, my advice will be terrible. Use an attorney for your questions about errors, libel and more.

6. Consider errors and omissions insurance. A policy can help limit the costs and the damage to your company.

Don’t let this fear of putting false or potentially harmful info stop you from blogging. Verify your info, and write with fairness and honesty. And be prepared to make corrections if needed and to stand up for your work always.

Tell me about your biggest fear in blogging,
and I might answer it in a future post.

What’s your biggest fear in blogging?

February 2, 2015
boxing

Illustration: jnyemb (CC)

Tell me your worst blogging fear. Whisper it in my ear.

I’ll give answers for every fear you send me. Your name is optional.

Are you worried about commenters, SEO or writer’s block? Looking stupid or not having enough time? Catching up with other bloggers and brands? How to get started? How to quit?

Tell me. We’ve all had fears, and this is your chance to get help from an expert.

(Or you can use my contact form.)

See our Blogging Fears series.

The great Twitter cleanup

January 26, 2015
broom sweep

Photo: Kate Ter Haar (CC)

I hit the Twitter limit for following others … again. (On my @YallConnect account.)

I unfollowed 800 tweeps. Last time, I unfollowed just 250.

Such is life on Twitter.

Don’t agonize over it as I have, even if it violates a sacred tenet: Brands shouldn’t unfollow anyone.

Most of those tweeps won’t notice a missing follower. Those that do have only to ask and I’ll refollow.

This one-time cleanup will help the account avoid the 2,000-follow limit for about 18 months, longer if the followers increase quickly.

And it gave me a chance to try out another free tool. Previously, I used Unfollowers.com.

This time, I tried UnfollowerStats and was pleased with the interface, the efficiency. They share similar features in examining your Twitter followers and those being followed.

UnfollowerStats made it easy to drop 800 people I had been following in one session, without running into the Twitter limit of only 100 drops per 24 hours. I don’t think I would’ve had the patience to drop 100 tweeps a day for a week.

While I don’t want your brand account to unfollow anyone, I do want you to get the most out of Twitter. To me, that means following people who add something to the community: information, laughs, interaction or perspective.

Take a half-hour to clean up each account. And be judicious about managing who you follow and who you add to Twitter lists.

• • •

Need help with your social media channels?
Contact me for a free consultation …

Contact me

Better event marketing: the basics

January 19, 2015
party lasers

Photo: Kevin Cortopassi (CC) 

Your company may be putting on events in 2015 as part of its marketing strategy. It’s an opportunity to meet customers, share your products and services, offer hospitality and collect data about your audience.

Or your company may be sponsoring workshops, conferences, parties and open houses to reach well-established groups without the fuss of event planning.

What ensures a great event? What do you need to look for in your own events or ones you sponsor?

I’ve put on professional events for more than 10 years. It is a lot of work with no guarantees of success.

Follow these suggestions to ensure the biggest and best audience for your efforts …

Focus on the attendees at all times. Seems simple enough, right? Have I given them enough information? Will this event make their lives better? Am I doing this for me or for them?

I have seen many events flounder because ego gets in the way. Even fancy catering sometimes gives the impression of “Look at how great we are” instead of “We want to take care of you.”

• A checklist of required information.

At the very least:

  • Date,
  • Time,
  • Organizer (I hate trying to guess who is putting on an event, but sometimes it’s omitted.),
  • Cost (never a fan of when organizers try to “hide” the cost on another page),
  • Location, including street address, map and parking.

Including more information on this second list helps shoppers decide on buying tickets, even free ones:

  • Agenda/schedule,
  • Speaker bio: Who is this person and why is he qualified to take an hour out of my busy day?
  • Topic (Please, please make sure you have a tightly focused topic and that the speaker sticks to it.),
  • Topic summary: What am I getting for my time and money?
  • Activities,
  • Prizes,
  • Sponsors,
  • Food and drink (and if it’s free or not).

Make it easy to register. Put the ticket form on the event page to collect the name, quantity, contact info and payment info.

I like to think I’m a bright guy, but I have been utterly defeated occasionally when trying to register for an event. Instead of getting a ticket, I walk away with frustration at the organizer.

• Show off your attendees. One of my favorite features in using the Eventbrite ticketing system is showing who has already bought tickets. Many organizers don’t know about this free option, but it gives additional encouragement for fence-sitters to go for it.

Charge more for your tickets. You should provide true value to your attendees. And the ticket price should reflect that value. Don’t worry: Someone will complain about the cost no matter what you charge. I’ve put on events where tickets for similar events would cost 10 times more in other cities, and yet, it’s too expensive!!!

I make sure to show the value of attending and give limited opportunities for discounts and sales.

Undervaluing your event in ticket pricing shows a lack of commitment to your cause, and that can be fatal.

• Send a reminder email to your guests. First, you must nudge your busy audience to go. Not everyone keeps a calendar. Some people overbook their days. You absolutely must call attention to your event, especially if your guests bought their ticket weeks ago.

Second, you are building anticipation for your event. You want people excited about going. Just because they bought a ticket doesn’t mean they’ll use it — even Super Bowl tickets sit at home unused. Tell them what to expect and announce door prizes and last-minute additions.

Many details go into putting on great events. Proper marketing gives you a sizable advantage in a crowded marketplace.

Give your event every reason to succeed with these tips. They’ll bring the right audience and the maximum ROI for your efforts.

• • •

Learn all you can in 2015 by subscribing to
my free weekly newsletter …

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My LinkedIn pet peeves

January 12, 2015
crumpled paper

Photo: Aaron Jacobs (CC)

I can’t believe I’ve been on LinkedIn for 10 years. It’s a great tool, but one that could be so much better.

We’ve all seen a lot of changes on Facebook and Twitter, some good, some terrible. Many of those new features and formats came about because of competition from other social networks.

But no real competitor has challenged LinkedIn. Which is a shame, because competition makes for better products and services.

As someone who uses LinkedIn on a daily basis, let me share my Top Two pet peeves about the service. They’re both excuses I hear often from other users.

The first excuse is one I hear from friends. I’ll reach out to them through LinkedIn messaging to ask a question or wish them a “Happy Birthday.” Weeks or months later, they’ll respond with an apologetic “I hardly ever log in to LinkedIn.”

This is an easy problem to fix: Make sure notifications are going to your current email address. Often, users will have them sent to their work email, but then forget to update it when they change companies.

1. In LinkedIn, go to your tiny avatar in the upper right and click “Privacy & Settings – Manage” in the drop-down menu.

LinkedIn profile 1

2. Click “Change/Add” next to “Primary Email.”

LinkedIn profile 2

3. If you’re getting too many notifications (a common refrain), click the “Communications” tab and then “Select the types of messages you’re willing to receive.”

The second excuse is one I hear from strangers. I receive invitations to connect all the time. I don’t often recognize the senders — sorry, guy who sat in my talk in the last row 4 years ago — so I always send a challenge: “Where do I know you from?” or “Have we had the chance to meet in person?”

Very often, the reply is “Sorry, I accidentally invited everyone.”

I ain’t buying it. I’ve never used a social network, email program or online service that wormed its way into my address book and spammed hundreds of my friends and associates without my permission.

Maybe LinkedIn is at fault for designing a cunning interface. But it’s a losing strategy in the end, making new users look bad and chasing away veteran users receiving too many false invites.

Make your time on LinkedIn count. Use it with purpose, and contact me with questions.

Even if we don’t know each other,
you can still follow me on LinkedIn …

Follow Me on LinkedIn

P.S. Share your LinkedIn pet peeves in the comments.

Two timely notes on LinkedIn

January 5, 2015

Let’s peek in on recent changes at LinkedIn …

LinkedIn follow button

1. Hidden features and/or bugs. Good news: You can now “Follow” LinkedIn users. The traditional “Connect” to other members required permission from the recipient, but Follow does not.

Bad news: This feature is hidden, so no one will ever actually follow you. Worse news: The feature also reveals the user’s total number of connections (supposedly a private figure).

Let’s say you want to encourage strangers to Follow you on LinkedIn instead of Connecting. (This works out great for me, since I require actually knowing you to Connect.) You must direct them to your profile’s Recent Activity page … here’s mine.

LinkedIn - view recent activityTo find yours:

  1. Go to LinkedIn.com and log in.
  2. Click Profile in the main menu.
  3. Float your pointer over the triangle next to “View your profile” and click “View recent activity.”

You can do this with anyone’s profile.

The screenshot above shows my LinkedIn profile’s Recent Activity page. Note two important elements: The yellow Follow button in the upper right, and the statistic just to the left. (Click the screenshot if you want to see it full size, or just go straight to the live page.)

Usually, LinkedIn keeps a user’s number of connections hidden after reaching the 500 mark, shown as “500+ Connections.” But this page reveals the exact number. Intentional? Bug? Doesn’t matter, it’s out there for now.

Go Follow your favorite big shots on LinkedIn (though they might connect with you anyway). See how many connections they really have (501? 5 million?). And Follow me, too.

LinkedIn InMail change

2. A complete 180 on the InMail policy. Starting this month, LinkedIn is changing how it reinstates used InMails, and you’re not gonna like it.

Pro users such as myself get a set number of InMails, special LinkedIn emails, that they can use to make initial contact with other users.

The old policy was that if you contacted strangers on LinkedIn using InMail, you’d get those InMails reinstated if no one responded within 7 days. The new policy is that you get those InMails reinstated only if the user responds.

Hmmph.

LinkedIn states:

“We want to reward people who are writing the most effective messages and getting responses by crediting InMail messages back to their accounts.”

That makes perfect sense … except for one huge flaw. It punishes LinkedIn users for reaching out unknowingly to inactive customers. I send Joe Smith, CEO at Acme Corp., an InMail asking for advice. Joe never logs into LinkedIn, and his notification email address goes to a dead account.

Peachy. I just lost an InMail, not because I didn’t use the system properly, but because Joe doesn’t use LinkedIn the way I do. In the old system, I would’ve gotten that InMail back, but under the new system, I lose because I’m not psychic and had no idea Joe wasn’t that into LinkedIn.

I can write the most eloquent note to Joe, but if he never logs in to read it, what good will it do?

LinkedIn, you’re punishing your power users for no apparent reason (except maybe to upsell additional InMail credits).

In the 10 years I’ve been on LinkedIn, I’ve sent dozens of InMails with mixed results, and maybe received only a few (probably because it’s just as easy to contact me on or off LinkedIn without burning an InMail).

Maybe the powers at LinkedIn will reverse course when they see usage plummet in 2015. I’ll keep sending InMails till I run out …

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