How celebrities blog these days
Photo: Thomas Leuthard (CC)
Celebrities are just like you and me. They have things they want to say about their day, or their politics, or their causes.
What’s interesting is how they share those longer musings: a tweeted link to a Facebook post, or a tweeted link to a screenshot of a TextEdit file as an Instagram post (or to drop the middleman, a wordy screenshot posted as a Twitter pic). Almost never a video announcement. Sometimes a thread of tweets.
Is this really the best way to “blog” with all the tools at our disposal?
Not that platforms matter to muckety-mucks. After all, when they say something newsworthy, media outlets will share their words on websites, TV shows and their own social channels. I can’t count the number of news articles I’ve read that are a few sentences coupled with celebrities’ embedded social updates. Or watching a report on television with shots of tweets or Instagram posts.
And I’m not a fan of reading celebrities’ 500-word releases and apologies via Twitter-hosted screenshots. Yet, this is the world we live in.
I’d be delighted to teach a celebrity to use a blog for these purposes for a reasonable fee. But we all know celebrities will use the most convenient tool on hand. Why blog when we can jot a note on a phone or in an Instagram caption?
If we’re tempted to do as the stars do, remember that blogging on an actual blog makes it easy for anyone to read and share. It enhances SEO and contributes to an inbound marketing plan.
And it can even be done from a phone (though I hate trying to type on that keyboard).
Let celebrities blog like lunatics. Give me a proper content management system instead.
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It’s something I’ve been warring over since I launched my business social media. A blog would be nice for my longer stuff, but we’re also told that it requires quality content and consistent posting to grow a readership. I just don’t have the time to commit to something like that. It’s a lot easier to mine my feed for things I can share with an insightful comment, and then jot down a longer piece on Facebook when inspiration strikes. Is there a way to maintain legitimacy if you might go weeks between blog posts?
Good question.
The counter trend to blogging daily/weekly has been: Write really great posts, and limit them to one per month or so.
Since legitimacy is in the eye of the beholder (our readers), ask your fans if they want a daily dose of inspiration or a monthly long read of top-shelf wisdom.