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Video: Let’s share our why-how-what

August 21, 2017

Video: “How Great Leaders Inspire Action” by Simon Sinek

A simple inversion of how we sell our brands can lead to much greater success.

So argues marketing consultant Simon Sinek in his 2009 TEDx Talk, “How Great Leaders Inspire Action.” He takes the basic elements of how we define our companies — what, how and why — and explains how they resonate with customers.

Using the Golden Circle, Sinek points out that starting with why defines a purpose: “People don’t buy what you do — they buy why you do it.”

Golden Circle

I could tell you that I’m great at blogging and digital marketing, or I could share my why: I want to help companies communicate smarter and more efficiently.

Those brands that believe in smart and efficient communication will find me. Then I can show how I do it and what the results are.

Watch the video and try it out with your own marketing plans.

• • •

Want to work with a communicator focused on
your company’s goals? Contact me today …

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3 Comments leave one →
  1. October 3, 2018 6:34 am

    Thoroughly enjoyed , very nicely written.

    Simon Sinek’s very practical approach to leadership and its relationship with biology has fascinated people the world over.

    Simon’s videos on youtube are a treat and would surely spread inspiration around.Being inspired by a recent video I had written a blog on the 5 rules to become a inspirational leader in the modern age , hope this is able to spread motivation around.

  2. Austin P permalink
    April 14, 2020 9:49 am

    Keller Williams has some great material about leaders and how they make all the difference from within. Check them out.


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