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Speaking gigs: Alabama Media Professionals, May 2016

May 8, 2016

Alabama Media Professionals

This week marks the last of my spring talks, and I’m ending here at home on a high note.

I’ll be the featured speaker at the Alabama Media Professionals May meeting on Thursday. The topic is “The Power of Digital Storytelling.”

The official summary:

Marketing has evolved rapidly with the rise of digital outlets. But what can cut through the din of commercials and crass come-ons? Stories. We are natural storytellers, but we must strive to improve our skills for our online audiences.

Wade Kwon, conference director for Y’all Connect Presented by Alabama Power, will guide you through the options and strategies behind compelling storytelling. His work as a writer, journalist and storyteller has helped companies reach audiences quickly and effectively. Learn the three questions that will transform your brand’s story into a saga worth sharing.

The meeting is at 11:30 a.m. at Homewood Public Library. Tickets are $5 and available online.

I hope you can join us.

• • •

Book me for your event, conference or workshop today …

Contact me

Audio: The Power of Digital Storytelling [Craft Content Nashville]

April 17, 2016

Audio: The Power of Digital Storytelling

I returned to Nashville to speak at Craft Content Nashville last week. And I have the video to prove it, sort of.

Rather than subject you to a full half hour of terrible camera work, here’s my presentation on “The Power of Digital Storytelling” with audio only. Not to worry, I don’t have slides for that talk.

My 30-minute session explains how to define your brand story and how to tell it.

If you have a question, let me know in the comments.

My thanks to the organizers at Craft Content Nashville for a fun conference.

Contact me if you want the outline and resources that accompany this presentation.

More videos? Visit my YouTube channel.

Video: A Guide to Getting Started on LinkedIn

March 18, 2016

Video: A Guide to Getting Started on LinkedIn

For my third talk in Mississippi this week, I changed it up a bit and discussed LinkedIn. Lots of people have profiles on the social network, but they may not be using them to their maximum potential.

I presented “A Guide to Getting Started on LinkedIn” at the AAF Jackson meeting on Thursday. The members had terrific questions about profiles, company pages, ads and more.

Take a look at my 39-minute video from the event.

If you have a question, let me know in the comments.

My thanks to AAF Jackson for a great meeting.

Contact me if you want the slides and worksheet that accompany this presentation.

More videos? Visit my YouTube channel.

Video: The Art of the Brand [Pine Beach PRAM]

March 16, 2016

Video: The Art of the Brand: What Your Blog Needs and Deserves

I made the most of my trip to Mississippi with a swing up to Hattiesburg Tuesday for the Pine Belt PRAM meeting.

For the attendees, I have a 38-minute version of my talk, “The Art of the Brand: What Your Blog Needs and Deserves.” Watch it at your convenience.

If you have a question, let me know in the comments.

My thanks to the PRAM attendees and organizers for having me at their luncheon.

Contact me if you want the slides and worksheet that accompany this presentation.

More videos? Visit my YouTube channel.

Video: The Art of the Brand [PRAM Beach]

March 15, 2016

Video: The Art of the Brand: What Your Blog Needs and Deserves

I love visiting the Gulf Coast. And it was a terrific spring day when I stopped in Monday for the PRAM Beach meeting.

I gave a 25-minute version of my talk, “The Art of the Brand: What Your Blog Needs and Deserves.” Hope you’ll check it out.

If you have a question, let me know in the comments.

My thanks to the attendees and organizers in Gulfport for having me at their luncheon.

Contact me if you want the slides and worksheet that accompany this presentation.

More videos? Visit my YouTube channel.

Video: My philosophy of customer service

March 13, 2016

I spoke in Hattiesburg last month about digital storytelling. At the end, I took questions from the Pine Belt Entrepreneurs, including one on the state of customer service.

While I’ve been less successful selling my philosophy to colleagues, I have reaped success in implementing it in my own ventures.

Watch the video, and share your ideas on customer service in 2016.

More videos? Visit my YouTube channel.

Speaking gigs: Mississippi times three, March 2016

March 6, 2016
Galloway Memorial United Methodist Church, Jackson, Miss.

Photo: Ken Lund (CC)

Jackson, Miss., outside the Galloway Memorial United Methodist Church

I have three talks in Mississippi this month, and they’re all next week! I hope to see y’all at (at least) one of them.

1. Public Relations Association of Mississippi Beach Chapter, March 14. I’ll present “The art of the brand: What your blog needs and deserves” at the monthly luncheon, Gulfport location TBD. $25. Check the PRAM Beach site for more info.

The official summary:

Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful.

Join Y’all Connect conference director Wade Kwon as he explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

2. Pine Belt PRAM, March 15. Again, I’m giving “The art of the brand” at the monthly luncheon, starting at 11:30 a.m. at the Lake Terrace Convention Center. $15. Details on the Facebook event, RSVP online on the PRAM site.

3. American Advertising Federation — Jackson chapter, March 17. I have a brand new talk, “A Guide to Getting Started on LinkedIn,” to present at the lunch meeting. It starts at 11:30 a.m. at the Fairview Inn. $30.Details on the Facebook event, RSVP online on the AAF site.

The official description:

LinkedIn can be your starting point for networking, leads and more. Make the most of this professional social network with strategies and tips from consultant Wade Kwon.

I can’t wait to hit the road again. Mississippi, here I come!

• • •

Book me for your event, conference or workshop today …

Contact me

How to embed Facebook video in blog posts

February 29, 2016

A couple of weeks ago, OK Go released its latest music video. The band is known for its elaborate eye-catching work.

And for the first time, the group posted its video on Facebook instead of YouTube.

But what really surprised me is how many news sites failed to include the video for “Upside Down and Inside Out” in their online coverage.

It’s so easy.

 

All I did was paste the URL of the original video on a line by itself in my WordPress post:

https://www.facebook.com/okgo/videos/vb.7112765682/10153210535420683/

As shown above, the video is automatically embedded at the correct width, thanks to oEmbed. It’s a feature that allows instant embedding of media (videos, songs, slides, photos) by pasting the appropriate URL in a post. No other work required.

Maybe some of those news sites don’t have oEmbed capability — Facebook has an alternate method.

OK Go video embed

 

Below each Facebook video is an option to “Embed Video.” Clicking on it provides the embed code, which can be pasted into a blog post while in HTML/Text mode.

That’s it.

Why is this important? Facebook appears to give the edge to videos imported to its platform (as opposed to sharing videos from other sites such as YouTube). Import your videos, then share them on your Facebook page to gain more viewers and to take advantage of the silent autoplay function.

OK Go has nearly 50 million views on its first Facebook music video in 2 weeks, compared to 27 million views for its last YouTube music video for “I Won’t Let You Go” in 2014.

Apples and oranges? Maybe. But as you use original video content to engage fans and customers, it never hurts to use each platform to the fullest.

Learn more about using video content:

Video: The Power of Digital Storytelling [Pine Belt Entrepreneurs]

February 21, 2016

Video: The Power of Digital Storytelling

I had a great time last week in Mississippi. I stopped into Hattiesburg for an evening meeting with the Pine Belt Entrepreneurs.

We talked about storytelling, specifically “The Power of Digital Storytelling.” And I have it all for you to see in this hourlong video (I dropped the Q&A session at the end, but I may post a few clips later).

Whether you’re an entrepreneur, a marketer or just love a good story, you’ll pick up a few ways to ensure your unique brand reaches the right audience.

If you have a question, let me know in the comments.

My thanks to Chris Spence for having me at the Pine Belt Entrepreneurs.

Contact me if you want the outline and resources that accompany this presentation.

More videos? Visit my YouTube channel.

Dispatches from the world of social media

February 14, 2016
Snapchat

Photo: Adam Przezdziek (CC)

The latest on Instagram, Twitter and Snapchat …

1. Instagram finally allows multiple accounts. For social media managers, this is a long overdue feature, one that’s been available in Facebook, Twitter, Google+ and other channels.

Why Instagram still insists on app-only posting and management is beyond me. The Web interface should allow posting and scheduling, but nope.

This help article explains how to add and manage multiple accounts. I’m content to manage my sole account, the Y’all Connect Instagram feed.

Thanks to Andrew for alerting me.

2. Twitter has begun shuffling timeline tweets. Sort of. Many Twitter users (including me) have been complaining about the latest “improvement” to the service: algorithmic timelines.

Normally, users see tweets from the people they follow in reverse chronological order, with the latest updates always at the top. This was how Facebook used to work, until it decided to show everyone’s updates based on “importance” to the user. (I still switch my Facebook News Feed to “Most Recent” despite its insistence on the “Top Stories” setting.)

Twitter has now copied Facebook to show tweets out of order based on its own secret algorithm. But not by default on existing accounts, and not yet implemented on all accounts. (It’s available on only one of my Twitter accounts so far.)

Here’s Twitter’s Help article how to turn the feature on or off.

The Washington Post has a good example of how the new feature is already causing confusion among users: The London transit system announced it would cut back on real-time system updates, given that the tweets would no longer be delivered to people in chronological order. This naturally sparked even more bewilderment.

3. How to use Snapchat in 200 easy steps. Matt had asked me about using Snapchat for business. I admitted I hadn’t used it — rarely do I engage in new channels till I have a project or client request.

I should’ve sent him this BuzzFeed how-to article, “My Little Sister Taught Me How to ‘Snapchat Like the Teens’,” that shows how easy it is to connect with peers on the most popular app among teens.

Chances are that Brooke, our 13-year-old guide to the horrifying time-suck of Snapchat, has sent dozens of snaps since you started reading this section. I’m not kidding.

You will never be as good as Brooke is at Snapchat, and note in the interview that she points out peers who are really on their Snapchat game (one girl runs through 60GB of data a month).

• • •

Got a tip or a question about social media?
Give me a holler …

Contact me

Speaking gigs: Pine Belt Entrepreneurs, February 2016

February 7, 2016
Hattiesburg

Photo: John Perry (CC)

I hope audiences learn something when I come to speak in their towns. Often, I learn something, too.

For instance, Hattiesburg is located in the Pine Belt, a region of eastern Mississippi. Don’t ask me to name the counties or define the boundaries.

I’m getting ready for the second of six trips to Mississippi before summer, and the first of two trips to Hattiesburg.

I’ll be at the February meeting of the Pine Belt Entrepreneurs to talk about “The power of digital storytelling.”

The official description:

Marketing has evolved rapidly with the rise of digital outlets. But what can cut through the din of commercials and crass come-ons? Stories. We are natural storytellers, but we must strive to improve our skills for our online audiences.

Wade Kwon, conference director for Y’all Connect Presented by Alabama Power, will guide you through the options and strategies behind compelling storytelling. His work as a writer, journalist and storyteller has helped companies reach audiences quickly and effectively. Learn the three questions that will transform your brand’s story into a saga worth sharing.

The free event takes place at 6:30 p.m. Feb. 18 at Regions Bank in Hattiesburg on 40th Avenue. RSVP online.

Can’t wait to check out Hattiesburg and meet these entrepreneurs. See you there!

• • •

Book me for your event, conference or workshop today …

Contact me

The state of the blogosphere: Constant flux

January 31, 2016

Jessica Jones

Krysten Ritter stars at the title character in the 2015 Netflix series, “Jessica Jones.”
Netflix original programming began 3 years ago today with “House of Cards.” 

Blogs evolve.

What they mean to publishers, to communities, to advertisers varies over time.

While reading an interview with Netflix chief content officer Ted Sarandos, I understood better how viewing habits have changed radically in the last 10 years. This from a company that evolved from DVD delivery to streaming service to entertainment producer.

Netflix has evolved to meet viewers’ changing needs, and viewers have evolved to binge, stream and share in ways that didn’t exist before 2011.

Blogging has been around for as long as Netflix, and so much has changed in those 20 years. The platforms, the promotion through social media, the commenting, the credibility, mobile. It would help if one of the big platforms (Blogger, WordPress) shared detailed reader data, as Sarandos did to a degree in his interview.

“Should I blog?” is a common question. The answer will never be as simple as yes or no. It depends on the goal, the audience, the brand and even the stage of evolution we’re in now.

Read the interview for an eye-opening look at how people around the world watch TV shows and movies in 2016. And imagine how different our viewing and reading experiences will be in the next 5 years.

• • •

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Video: The Art of the Brand [AAF Mississippi Gulf Coast]

January 25, 2016

Video: The Art of the Brand: What Your Blog Needs and Deserves

Driving into Biloxi Tuesday felt positively balmy. It may be because it was only 20 degrees when I left Birmingham that morning and a sunny 55 when I arrived by lunchtime.

No time for frolicking on the beach, though.

I came to talk with the AAF Mississippi Gulf Coast about “The Art of the Brand: What Your Blog Needs and Deserves.” This 39-minute video has the shortened version of my popular presentation on elevating your brand through blogging.

If you have a question, let me know in the comments.

My thanks to the folks in Biloxi for having me at their first meeting of the year.

Contact me if you want the slides and worksheet that accompany this presentation.

More videos? Visit my YouTube channel.

Speaking gigs: AAF Mississippi Gulf Coast, January 2016

January 17, 2016

AAF Mississippi Gulf Coast

My first speaking gig of the year will be on the Gulf Coast. I’ve spent a lot of time in the area, especially in the months and years after Hurricane Katrina, serving as a volunteer.

I’ll be at the January meeting of the American Advertising Federation Mississippi Gulf Coast to talk about “The Art of the Brand: What Your Blog Needs and Deserves.”

The official description:

Your blog stands for something. It represents your values and your personality, even if unintentionally. Branding might be more buzz word than tactic, but you must make it meaningful.

Join Y’all Connect conference director Wade Kwon as he explains how he turned a campaign launch with a so-so logo into a juggernaut. And how his online dating profile made him invisible. And how his adventures in branding helped his clients create and maintain standout brands.

The event takes place at 11:45 a.m. Tuesday at Bonefish Grill in Biloxi. Tickets, $20 to $25, are available online.

I’m looking forward to my trip to Mississippi. Hope to see you there!

• • •

Book me for your event, conference or workshop today …

Contact me

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