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Video: More on picking the right marketing channels

September 5, 2016

A question comes up regularly when I give talks. How do we know how much time to spend marketing using Facebook, or Twitter, or Instagram, or …?

That question came up at a corporate retreat for a media company. (It came up at a talk I gave to Alabama Media Professionals.) I outlined the steps to take to determine what channels to use and how much to use them.

Watch the video, and let me know your questions about digital marketing.

More videos? Visit my YouTube channel.

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