Video: More on picking the right marketing channels

A question comes up regularly when I give talks. How do we know how much time to spend marketing using Facebook, or Twitter, or Instagram, or …?

That question came up at a corporate retreat for a media company. (It came up at a talk I gave to Alabama Media Professionals.) I outlined the steps to take to determine what channels to use and how much to use them.

Watch the video, and let me know your questions about digital marketing.

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