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The rewrite for SEO is on

August 28, 2016

pencil eraser

Photo: Brandi Redd (CC)

I am not typically a fan of rewrites. Call me lazy, but I like to be done with writing something, even if it means intense editing and work on the front end.

But on the web, rewrites for specific content are mandatory.

I’ve resolved to give my About pages a good rewrite in the coming weeks. They haven’t been updated in years, and they should reflect who I am now and what my sites are about. This is good for readers, this is good for searchers, and this is good for SEO.

(SEO is search engine optimization, the way search engines understand what each site and page is about.)

Naturally, I’ll need to update other pages, too. But the About page is a good place to start. I should consider what the site goals are, which topics draw in traffic and what useful information to include on the page.

It shouldn’t take long, but it will give me renewed focus on attaining my business goals and using the right content and calls to action to draw in fans.

Casual readers won’t notice. Search engines will.

And I’ll have a better connection to those looking for help with communications strategy and training.

• • •

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4 Comments leave one →
  1. September 13, 2016 1:44 pm

    Good article. I agree on making your about pages more personal and relevant to what you are offering on your site. It is important, especially for SEO. There are a lot of plugins out there that provide about pages and there is a risk of getting duplicate content penalties as a lot of people use them. Therefore it is always wise to have something a little different.

  2. September 13, 2016 4:20 pm

    I agree with Raj on this one. As much as it is tedious sometimes to create engaging and original content, it is crucial to have it from an SEO standpoint. The key here is relevance. You need to write for humans but think how a bot might view it and categorise it. If you have written it with this in mind then you should be able to provide value to your visitors whilst ensuring best SEO practices.

  3. November 23, 2016 10:53 am

    In my opinion it does not matter what your about page says from search engine perspective but like you’ve said “they should reflect who I am now” is much better approach because About Me pages are made for user experience not for SEO benefits. Don’t go back because changes will affect your rankings and you will never know for sure if for better.

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