The rewrite for SEO is on
I am not typically a fan of rewrites. Call me lazy, but I like to be done with writing something, even if it means intense editing and work on the front end.
But on the web, rewrites for specific content are mandatory.
I’ve resolved to give my About pages a good rewrite in the coming weeks. They haven’t been updated in years, and they should reflect who I am now and what my sites are about. This is good for readers, this is good for searchers, and this is good for SEO.
(SEO is search engine optimization, the way search engines understand what each site and page is about.)
Naturally, I’ll need to update other pages, too. But the About page is a good place to start. I should consider what the site goals are, which topics draw in traffic and what useful information to include on the page.
It shouldn’t take long, but it will give me renewed focus on attaining my business goals and using the right content and calls to action to draw in fans.
Casual readers won’t notice. Search engines will.
And I’ll have a better connection to those looking for help with communications strategy and training.
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