Skip to content

Blogging fear: Not enough eyeballs

February 15, 2015

night traffic

Photo: Bossi (CC)

I asked for your biggest fears in blogging, and y’all came through.

This week’s fear: “I am worried that I will never attract traffic.” — J.A.

This blog has never been a high-traffic blog. That’s OK. I want the right traffic for this blog, and I’ve been building it for 6 years.

High traffic is nice if your company depends on page views and ad clicks. Most business blogs don’t fall into this category of news and entertainment. What is your business goal? How does blogging fit into that goal? And is traffic a vital component?

First, you must build traffic by blogging consistently. If you can’t be bothered to provide updates, news and information to attract an audience, readers won’t bother to show up.

Second, you must see if you’re pulling in the right audience. The simplest way to do this is through a call to action on every post. You can ask readers to leave a comment, download a white paper, contact you for more information, use a promo code, sign up for a mailing list or buy a product. If you have great traffic but no takers, you are attracting the wrong audience.

Post items that are informative, interesting or funny. Repeat. Keep going. Stand out by being helpful and consistent.

If you’re worth following, they will indeed come.

Tell me about your biggest fear in blogging,
and I might answer it in a future post.

More in our Blogging Fears series.

7 Comments leave one →
  1. Arlee Bird permalink
    February 15, 2015 11:58 pm

    I’ve reached a fairly comfortable level with my traffic and comments left, though I’d always like to see more. I long for that hugely viral post where I can’t even respond to all the comments I receive.

    One of my biggest fears? Blogging can become a bit like a drug or an obsession. I’m concerned that I’m spending too much time in blogging activity with no real end benefit pertaining to my actual writing goals.

    Arlee Bird
    A to Z Challenge Co-host
    Tossing It Out


  1. Blogging fear: Opportunity costs | Birmingham Blogging Academy
  2. The 2015 index to posts | Birmingham Blogging Academy
  3. Blogging fear: Not knowing where to start | Birmingham Blogging Academy

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: