Blogging fear: Not enough eyeballs

Photo: Bossi (CC)

I asked for your biggest fears in blogging, and y’all came through.

This week’s fear: “I am worried that I will never attract traffic.” — J.A.

This blog has never been a high-traffic blog. That’s OK. I want the right traffic for this blog, and I’ve been building it for 6 years.

High traffic is nice if your company depends on page views and ad clicks. Most business blogs don’t fall into this category of news and entertainment. What is your business goal? How does blogging fit into that goal? And is traffic a vital component?

First, you must build traffic by blogging consistently. If you can’t be bothered to provide updates, news and information to attract an audience, readers won’t bother to show up.

Second, you must see if you’re pulling in the right audience. The simplest way to do this is through a call to action on every post. You can ask readers to leave a comment, download a white paper, contact you for more information, use a promo code, sign up for a mailing list or buy a product. If you have great traffic but no takers, you are attracting the wrong audience.

Post items that are informative, interesting or funny. Repeat. Keep going. Stand out by being helpful and consistent.

If you’re worth following, they will indeed come.

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Tell me about your biggest fear in blogging,
and I might answer it in a future post.

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More in our Blogging Fears series.