Audio: Do the hustle

During a presentation to Alabama Media Professionals, I took a question from a group member about marketing to difficult-to-reach target audiences.

It’s not easy, and it’s not always fun. But at minimum, it requires a willingness to put in the work. To hustle. In “Crush It!” Gary Vaynerchuk insists that hustle is required to launch a personal brand.

Listen to my response in the embedded clip, and don’t hesitate to ask if you have questions about communications strategy (either in the comments or through the contact form).