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Video: Build better landing pages

September 28, 2014

 

Lead generation can be tricky for companies, whether they’re brick-and-mortar entities or online only.

In this video, Diana Urban (@DianaUrban, formerly at HubSpot) and Laura Maiurano (@lauramaiurano at Bitly) share their steps on building better landing pages to generate leads. They explain how to write the headlines, how to keep the copy short, how to select the right image and button and more.

The webinar hosts emphasize testing different landing pages to achieve optimal signup rates. The more visitors taking your offer, the more leads to contact. (They even explain how to tweak your page if you have too many leads.)

Note: The audio cuts out a few times during the video.

Watch the presentation and get to work on your offers, your pages and your sales.

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