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Goals for business blogging

September 15, 2014

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Photo: Bruce Berrien (CC)

Before you start blogging, you need a goal. The best goals are measurable over a period of time.

(So “Improve customer satisfaction rate determined by surveys from 60 percent satisfied to 70 percent satisfied within 3 months” is better than “Improve customer service.”)

I have suggestions for goals …

  1. Show expertise.
  2. Answer customer questions.
  3. Show products, including features, demonstrations, assembly and uses.
  4. Build a mailing list.
  5. Sell products.
  6. Establish a brand and corporate values.
  7. Humanize a company.
  8. Foster community outreach.
  9. Go behind the scenes.
  10. Help people.
  11. Collect customer leads.
  12. Conduct market research.
  13. Improve SEO.
  14. Show off company through rich media, including photos, videos, charts, infographics and slides.
  15. Promote events.
  16. Inspire people.
  17. Experiment and test hypotheses.
  18. Provide public accountability.
  19. Foster community discussion.
  20. Talk with people.
  21. Increase revenue.
  22. Promote services.
  23. Manage crises.
  24. Recruit talent.
  25. Provide shareable content.
  26. Have a blog.

Just kidding about that last one. But for most of you, it is sadly accurate.

Define your goal so your blog is focused and moves your business forward.

More posts focused on goals.

What did I forget? Let me know in the comments, please.

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