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What’s a good ratio of keywords to total content for SEO?

February 24, 2010

Before our March 6 class, “How to Reach Your Traffic Goals with Search Engine Optimization (SEO),” we’ve asked you for your SEO questions to answer on the blog.

Jamiegb1 asks: “What’s a good ratio of keywords to total content for a blog that features excerpts on the front page? For example, our site would feature two keywords often. Is it considered ‘stuffing’ when those keywords show up often on the front page, even though they’re throughout different posts?”

Instructor Jen Barnett responds:

The important thing for blogs is that you write about what you want to write about. I recommend not worrying about keywords in the body of your blog at all. It will put constraints on you and reduce the quality of your content.

Instead, just make sure your post is on topic for your blog. Address the issue of keywords in the relevant places:

  • categories
  • tags
  • keywords
  • and headlines.

If you write normally, it won’t be stuffing, no matter how often those keywords appear.

• • •

Have a question? Leave it as a comment on our intro post.

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Want a custom SEO plan for your site? Register today for our March 6 class.

4 Comments leave one →
  1. jamiegb1 permalink
    February 24, 2010 8:21 am

    Thanks for the great answer!

  2. February 26, 2010 1:40 pm

    Good information! I sometimes worry about my lack of care for SEO, and I can always tell a difference in my stats when I accidentally “get it right”. But I don’t ever want to compromise my writing to get more hits. Good to know I’m not totally missing the boat!

    • February 26, 2010 11:45 pm

      I think it’s a fallacy that using good SEO practices compromises good writing. The skilled bloggers can both write well and write with high SEO value.

  3. June 1, 2010 3:58 am

    Yes but never forget the Bio positioning. It s the most imortant part. So good content and the good techniques

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