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The state of the blogosphere: Constant flux

January 31, 2016

Jessica Jones

Krysten Ritter stars at the title character in the 2015 Netflix series, “Jessica Jones.”
Netflix original programming began 3 years ago today with “House of Cards.” 

Blogs evolve.

What they mean to publishers, to communities, to advertisers varies over time.

While reading an interview with Netflix chief content officer Ted Sarandos, I understood better how viewing habits have changed radically in the last 10 years. This from a company that evolved from DVD delivery to streaming service to entertainment producer.

Netflix has evolved to meet viewers’ changing needs, and viewers have evolved to binge, stream and share in ways that didn’t exist before 2011.

Blogging has been around for as long as Netflix, and so much has changed in those 20 years. The platforms, the promotion through social media, the commenting, the credibility, mobile. It would help if one of the big platforms (Blogger, WordPress) shared detailed reader data, as Sarandos did to a degree in his interview.

“Should I blog?” is a common question. The answer will never be as simple as yes or no. It depends on the goal, the audience, the brand and even the stage of evolution we’re in now.

Read the interview for an eye-opening look at how people around the world watch TV shows and movies in 2016. And imagine how different our viewing and reading experiences will be in the next 5 years.

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