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Do everything wrong and backwards

May 28, 2013


I missed sending out an email newsletter last week.

I wrote a blog post that was 2,500 words long.

I rarely plan out my blog posts in advance (save for the one above).

I waste time on social media though I know I can’t spare it.

Is this any way to run all things digital?

Maybe. It’s the way I run things on occasion.

I tell people how to blog and how to use their social media channels. They listen, and often, they follow through. I am not a perfect coach, and they are not perfect operatives.

But we all muddle through. Even though it’s not all planned out, or that everything matches up to steps in the plan. Even though critics and fans will tell you you’re doing it wrong.

I am a big fan of results-driven work. Sure, I like efficient and practical methods. But I love great results. So my way isn’t always the best way for every single brand and company and campaign.

I do like to recommend alternate options. It’s part of building a strategy.

And I do like making progress, as uneven as it can be at times.

You don’t have to be perfect. You don’t even have to be great.

Know how your digital marketing efforts fit into your larger marketing picture. Measure what you’re doing in terms of reach and effectiveness. Adjust your tactics accordingly.

And know that however perfectly you’re doing it, you’re doing it wrong in someone’s eyes. Do it anyway.

Photo: Mark Ou (CC)

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