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Everything you need to know about getting attention

July 9, 2012

Storify - bus monitor screenshot

Everything you need to know about getting attention comes down to two basic steps:

Tell a good story. Make it sharable.

Some of you have mediocre stories, ones that are somewhat interesting but not really worth checking out more than once. Some of you have fantastic stories, but they’re buried in brochures and PDF files and unfriendly websites.

Rising Wesleyan University senior Ben Doernberg found the story of bullied bus monitor so compelling, he created a post on Storify. This free tool makes it easy to piece together text, videos, tweets, photos and more. Those posts can then be shared through links and embedding.

The monitor, Karen Klein, endured verbal abuse from middle schoolers. Outraged netizens donated more than $650,000 to allow her to take a vacation, even retire.

Doernberg’s Storify post set a record, having now reached more than 3 million views. Making an embeddable multimedia story led to being included on the Huffington Post, which racked up 2.6 million views to date.

Tell a good story. Make it sharable.

• • •

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3 Comments leave one →
  1. July 17, 2012 2:18 pm

    Fascinating study! Thanks for sharing!


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