The easiest way to start blogging

Screenshot of a Posterous site, Watilo.com.

It’s no secret: I’m a big fan of WordPress, both self-hosted and the free WordPress.com. It provides a great content management system and a blogging platform all in one.

But, not everyone needs it or loves it.

One platform I love because it’s so easy to use is Posterous. It’s incredibly easy to start blogging on this platform with one step.

Send an email to post@posterous.com. That’s it.

No registration. No signup. Just you and your email address. (Though if you want to edit posts, or change the styling, or add contributors, you will need to sign in eventually.)

A few tips:

• Your email subject line is your headline.
• An attached photo is automatically embedded; 20 attached photos becomes a slideshow.
• A YouTube link (and other video services) posts as an embedded video.
• An attached Microsoft Word document or PDF become embedded as a viewable, scrollable document.

Amazing, no?

Go try it. Seriously, go try it from your laptop, iPad or phone.

Why would this be a handy option?

• Easy to start one in an emergency. Following the tornadoes, many people needed a simple way to organize relief efforts, and some used blogs and Facebook groups as clearinghouses of information.
• A microsite. If your company or nonprofit organization has a fund-raiser or an event, it’s easy to create a site just around the event, and even a second private one for organizers.
• A test site. Not sure if your company wants or needs a blog? Here’s a no-cost, no-training solution to try it out.
• Preserve your vacation or your party using Posterous.

Sometimes, we overthink blogging. Fortunately, technology has made it extremely easy to start your own site nowadays.

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Your blog has been set up, but now what. Let’s talk strategy,
content development and more. Contact me today.