Fix Your Facebook – notes and more

Notes from my “Fix Your Facebook” seminar at Innovation Depot.

Possible problems with your company’s Facebook page

• It’s lost among the millions of other pages.
• Your fan page became the goal rather than the channel.
• Your fan page is focused on you and not your fans.

Solutions

• Know your place in the Facebook universe.
  • Post regular status updates.
  • Market your Facebook page.
  • Let’s have conversations about _______ .
• Know your goal.
  • Fans?
  • Site traffic?
  • Research?
  • Sales?
  • Promotions?
  • Customer service?
  • Our goal on Facebook is to _______ .
• Know your fans
  • How can you solve a problem for them?
  • Listen to their complaint?
  • Brighten their day?

Bonus tips

• At 25+ fans, set your page’s vanity URL at facebook.com/username/.
• That little box in the upper left helps your SEO.
• Use @mentions to highlight fans, sneak onto their walls.
• Your age restrictions determine your visibility on Google and to non-Facebook users.
• You can link to specific tabs on your fan page, even create a custom landing tab.

Also

• Download the cheat sheet [pdf]
• Original column: “Don’t let your Facebook page die – interact with it”

(More to be added.)

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More tips for Facebook.

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