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Samford forum: open discussion

June 4, 2009

This morning, I moderated a panel on using social media and social networking to market your business. Thanks for joining us at Samford.

You can find more info:

If you had additional questions for the panel, leave a comment below. The conversation continues here …

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2 Comments leave one →
  1. June 4, 2009 11:03 am

    Question 1: This morning, we talked about Facebook in general, but do the panelists have recommendations about how to manage Group, Cause, Fan Page (specifically for a nonprofit). We are using all three now and wonder if that is diluting or opening more opportunities for people to find us. Also, there is some power is feeling like you are part of something BIG, but we have small numbers on Group page (30-something) and big on Cause page (250+). Yet now I hear that a regular Page is better because you can learn more about people and communicate differently (plus more flesibility on design and apps).

    Any insights will be appreciated.

    Question 2: We have been talking to al.com about switching our WordPress blog to be hosted there. What are pros and cons of being part of something like al.com, versus doing your own thing?

    • June 4, 2009 2:13 pm

      Question1 From the nonprofit standpoint, if your goals are to make people aware of your cause, to offer support to your cause and you want to grow volunteers, I would eliminate the FAN page and group page to concentrate soley on the CAUSE page in FACEBOOK. That way you can rally people behind your cause, grow volunteers and give supporters an opportunity to donate to your organization all in one place. I would merge the two. Brock Business merged its “group” page into its “fan” page about a month ago to make it easier to manage. On another note: I believe people can still leave comments and share within the cause page.

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