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Is blogging part of your marketing tapestry?

April 1, 2009

Lisa Isbell with Business Alabama magazine likens strong marketing to weaving a fine tapestry:

The key to unlocking the puzzle is to stop looking at each medium as a stand alone vehicle for your marketing efforts. Any of them taken alone might not result in a single sale for you. Then again any of them might bring some flicker of activity or present a range in varying levels of return on investment. Some of you are probably well on your way to learning this after spending big money on a website, event sponsorship, TV campaign, print schedule or whatever.

She’s doing a good job using a combination of social media tools — Twitter, Facebook and LinkedIn — to drive traffic to her blog, which naturally elevates the Business Alabama brand.

But she goes beyond the tools of the moment to talk about traditional advertising, and why some companies use a combination of diverse methods to attract customers.

What do you think? What kinds of marketing are you doing, and is it working? Is blogging part of your marketing strategy?

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2 Comments leave one →
  1. Deepak Gupta permalink
    August 20, 2009 12:59 am

    This is indeed a nice approach to the Marketing Starategies. Though out of box, but the subtle nature of the approach and how it realtes to “Weaving a Tapestry” presents a good analogy and hence a result oriented and effort driven approach to the marketing.

    Would like to hear more upon the realted articles and blogs.

    Regards
    Deepak Gupta

    • August 20, 2009 9:52 am

      Thanks for your comment.

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