Companies often struggle with internal communications. Email can be cumbersome, and paper memos can pile up.
What about a free private solution that your staff already uses?
Facebook groups can help teams, departments, managers and branches share information, photos, videos and documents in real time. Administrators can set them up in minutes, and invite others by Facebook or email. Members can stay informed by visiting the group through desktop and mobile versions, as well as email and app notifications.
(LinkedIn has a similar groups function.)
How to set up a group on Facebook
- Go to Groups on Facebook.
- Click Create Group button at top.
- Fill out the form.
Uses for Facebook groups in your company
- Share info usually sent by memo or email.
- Recognize colleagues for outstanding work.
- Poll colleagues for feedback and suggestions.
- Collaborate on simple text documents.
- Post training videos.
- Quick updates on projects.
- Weekly Q&A with the CEO.
- Back channel for teleconferences and video chats.
- Show galleries of new floor plans, product designs, brochure layouts …
- Coordinate social media channel management.
- Boost morale (since everyone’s sharing funny videos and pics anyway).
- Ask and answer questions on department changes.
- Introduce new employees and interns.
- Share links to industry news.
- Gauge daily performance of a sales team.
- Create a searchable archive of information.
- Tag specific people for questions and assignments.
- Employees’ bulletin board.
- Coordinate team members for events.
Is your organization using Facebook groups for internal communication? Share your experiences in the comments.
• • •
Get your company’s communications on track.
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Video: “When everyone’s super …”
Thinking about praise this week, I remembered how compliments can go wrong with insincere attempts.
I hit upon another pet peeve: too many compliments.
It may seem impossible in our cold, cruel world to have too many compliments. Certainly, we hear many complaints about people and companies and meals and TV shows and songs and on and on.
But I find myself often wearying at an endless stream of praise. They might be compliments to ensure everyone in a group or a team is included. They might be the unsophisticated musings of the masses.
I find myself pickier about who I ask for recommendations. I cast a jaundiced eye at heaps of praise on anything and everything.
And I struggle. I try to make sure my compliments come forth regularly, but that they come from a place of true admiration, rather than a superficial reflex. I want my words to count.
Perhaps, my cynicism gets in the way. Or I need to be less stingy with kind words. But I still wonder what would happen if others were more selective about their compliments. Would they have more impact, more credibility?
Or would the world be a sadder place?
• • •
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Good bloggers strive to be better.
Great bloggers share their knowledge freely.
Meet both at the October Alabama Bloggers lunch.
The free event will run from 11:30 a.m. to 1:30 p.m. Oct. 18 at Avondale Park [map] in Birmingham. Bring your own lunch.
Attendees usually range from beginners (and those thinking about starting a blog) to experts. This will be a great opportunity for everyone to ask questions in a new format.
Each person can bring her question written anonymously on a slip of paper to drop into the submission box. During the lunch discussion, guests will take a turn drawing out a slip to read aloud and answer.
So bring yourself, bring a guest, bring a good lunch. And most important, bring your most challenging blogging problem. Your peers will have plenty of solutions.
Photo: Jason Paris (CC)
Please let us know you’re coming …
Google+, the social network in waiting, has rolled out features regularly since it debuted in 2011. Its Communities featured came out Dec. 6, and I had the Birmingham G+ Community up and running by Dec. 7.
Some Communities have tens of thousands of members. This Community has more than 300.
I set it up with a simple rule: Play nice or be banned. As the sole admin, I can make rules like that.
The other rule: no spam. A few groups I’ve joined on Facebook and LinkedIn tend to be link dumps and spammy.
(I’ve bent over backwards to follow that second rule. I may put a lot of my links on the Birmingham Pinterest board, but I have not shared any of my posts in the G+ Community in its 9-month existence.)
I had no goal other than to see how the Community feature worked. I haven’t been using G+ much for myself, because it’s challenging to schedule posts, which is my default method for sharing to Twitter, Facebook and LinkedIn.
Like other social networks, G+ Communities can be public or private. They can share links, videos and photos (a nice feature about Facebook Groups is shared documents).
For whatever reason, I never created a Birmingham Facebook Group, just a couple of Interest Lists. And the Pinterest board has done well, but is solely powered by me (co-pinners dropped out over time, and no new volunteers stepped forward).
This Birmingham G+ Community has reached an important milestone: I no longer have to sustain it on my own. Each person has an equal voice in this group, and several have made great contributions.
I like to share current news about my hometown. And I appreciate seeing what others enjoy reading and sharing. It’s interesting to read members’ comments, whether in reaction to a story link or hearing about how they receive (or don’t receive) their news.
Sadly, Google does not provide metrics for its Communities (beyond Ripples for viral posts), nor can users or admins schedule posts. But posts are public for this Community, so even nonmembers can see them (and hopefully embed them someday).
In starting a G+ Community, I have a few quick tips to do it right:
- Don’t make it about a company or brand. It’s my pet peeve, but I’ve seen over and over how trying to elevate the brand over people fails as a tactic.
- Invite people on a regular basis. I invite friends and followers on other networks to check it out and join.
- Post a description and a set of guidelines. This helps participation from the start, as new members know what’s allowed.
- Post new items regularly to start the conversation flowing. No one will post to a seemingly deserted or inactive group. Admins can pull back once others start jumping in.
- Hit the “+1″ button a lot, for every good question, post, photo, comment and more.
- Create categories so users can label their posts correctly.
- Police the Community regularly, to weed out trolls and spam. If a user breaks a rule, an admin should message them privately to explain why a post or comment was removed (often, it’s an unintended oversight by a newbie).
- Add a moderator if needed, but define their duties and role clearly.
- And have fun!
Build a Google+ Community to meet people, to learn from them, to debate ideas and to make the world better.
Visit our Birmingham + Community and learn more about Birmingham
and the people who make it special.
Photo: Liz West (CC)
In all your communications, know your audience.
It’s the best starting point in connecting with them. You might be considering one person for an email or a thousand fans for a social media campaign.
Your audience could be friends, customers, partners, strangers or subscribers. They may be experts or beginners, locals or outsiders, peers or unconnected others. Some may be indifferent, or even hostile to your talking points.
You must understand how they receive news and information: online or through the media or through other people. And what formats they prefer: text, photos, video, graphics, audio and so on.
Not knowing your audience leads to misfires: wrong tone, wrong medium, wrong message, poor results.
Get to know them by asking them questions and studying their behavior. Yes, it sounds like a mad scientist research project, but it ensures you’ll have a message that resonates.
You might assume your audience is just like you, so your preferences should be their preferences. This is a trap. You must get outside your pattern of thinking to see how others react and behave.
But a few of your habits do apply to others: clicking quickly from one thing to the next, skimming for info, making snap judgments on the value of a post or email, being drawn to certain types of headlines or photos.
The only magic bullet in effective communication is to know your audience. Turns out that bullet isn’t a bullet at all, but a process of discovering how groups listen, read and respond.
Photo: James Lee (CC)
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The kickoff of the first Y’all Connect conference in Birmingham
I haven’t had much time to reflect on my first Y’all Connect conference, which debuted last week. Post-conference work, while at a more relaxed pace, still takes up many hours.
But having attended, volunteered at and spoken at many conferences over the years, I’ll throw in my initial impressions as a fully initiated organizer.
• You can’t please everyone, but you can at least try a little harder. Our guests seemed to be pleased with the various aspects of the conference, from the lineup to the food to the wi-fi. But one guest wanted a little something extra.
I had offered 100 free copies of Mack Collier’s “Think Like a Rock Star” to the first 100 ticket buyers online. They went fast.
This particular guest was not in that first 100, but when she saw everyone else with a copy, she had to have one that morning. (And no, she wasn’t interested in purchasing one from the book table.)
I offered to give her a copy at day’s end if someone didn’t pick up their copy. She was still unhappy.
At lunchtime, I checked on the remaining copies and gave her one personally, with a free drink coupon to boot. She seemed satisfied.
But I had broken my own rule. I had told the volunteers that if they could make a guest happy for under $25, do it. Just spend the money, get a receipt, and give it to me later for reimbursement.
I could’ve just given her the book on the spot and wowed her with responsive customer service. But I let myself get distracted by worries over having enough copies to last the day. Oops.
It’s something I will keep in mind as I work towards delivering better customer service personally.
• Speakers do whatever they want. And I mean that in a good way.
I like to think of myself as a good speaker, and someone who’ll be invited back again and again. The reality is that I’m a pain in the ass sometimes because I want it to go smoothly. (See the legend of Van Halen’s “demand” for no brown M&Ms.) For example, I’ve shown up to gigs where a promised screen and projector were nowhere to be found.
I think it’s fitting that I have speakers who do whatever, whenever, despite the pleas of a harried conference organizer. In a perfect world, I have all contracts and slide decks in hand months before the big day, and that all my very important emails are read thoroughly (twice!) so they’d have no surprises.
They will still ask about small details already covered, but then again, they travel a lot and the dates start to blur together. Many operate on their own, so no personal assistant is on hand to keep info organized. Some will go over time limits, or balk at a stationary microphone (or wearing a microphone, or standing behind a podium).
I conveniently forgot that I did all of those things in my speaking career. What a joy it must’ve been for organizers and volunteers to manage little ol’ me.
I love my speakers, and I hope they found the event on par or better than the ones at which they routinely perform. (crosses fingers)
• You will never see your own conference. I managed to visit almost every talk on the lineup. For about 5 minutes.
I wasn’t running around frantically. But I like to see how the rooms are going, and if the volunteers need any help. I also like to see how guests are reacting to the speaker (rapt attention, raucous laughter, insightful questions).
All credit to my staff and volunteers — they planned it out and executed near flawlessly. That left me to wander casually and jump in where needed.
I couldn’t have asked for a better experience from my end.
Eventually, I will see every minute of the show, having had videos recorded of each session. I’m prepping them to sell online in a few weeks.
While I did cover a lot of ground, I am wholly reliant on guests, speakers, volunteers and staff members to tell me what’s working and what isn’t. I am a stickler for improvement, so that feedback is always welcome, no matter how critical.
I thought about my opening remarks for the last few weeks, and one rejected version goes something like this: “Are you looking to lose weight? I have the perfect diet plan for you. Organize a conference.
“No more time to eat, or even sleep. You’ll sweat away those extra pounds hunting for event insurance brokers and filling out paperwork over and over.”
It’s not the speech I went with, but it’s the learning experience I wouldn’t trade for anything. Except maybe a well-deserved martini.
• • •
More hard-won wisdom is lovingly packed
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The second half of 2013 is barely under way, and I already have three speaking gigs lined up.
But plenty more spots are available.
If you need me to deliver a keynote or train your group on a topic, contact me.
I’ll ask you about:
- audience size, their experience level and their preferences;
- location, time and date;
- duration (and if breaks are built in);
- goal for your meeting;
- technical stuff (podium, mic, projector, screen, wi-fi, Ethernet);
- if I can survey the attendees ahead of time;
- previous meeting topics;
- scope of presentation;
- desired takeaways;
I’ll guide you on how much material can be covered in the time allotted, and more importantly, how much information audience members can effectively take in during that period.
My fee varies, but usually starts at $500, plus travel costs for outside Birmingham. (I waive my fee for schools and nonprofit groups, but limit those talks to one per month.) That fee covers not only my time at your event, but also hours of research, writing and preparation.
I have spoken at huge conferences and small clubs. My topics include, but are not limited to:
- social media,
- public relations,
- digital marketing,
- content marketing,
- corporate storytelling,
- journalism and media,
- software, platforms and tools,
- time management
- and much more.
The more specific your request, the better I can serve you and your group. I love meeting new people and learning how to serve their needs best.
I typically need 60 days notice to put an event on my calendar and prepare for it. But I’ve put together workshops in less than 2 weeks, so yes, contact me if your original speaker cancels at the last minute.
Audience members love my straightforward approach, my polished presentations and my interaction with them from beginning to end. Event planners love my thoroughness and my targeted plan for each talk I give.
I’m ready to make your group smarter and better prepared for any aspect of communication, old or new. Put me to work.
• • •
Need to plan a training event or breakout session?
Get started by contacting me today.
I spoke to See Jane Write last week about the Power of Storytelling.
Over on Y’all Connect, I turned it into a three-part series:
Note: Part 3 will be published on Tuesday.
Photo: npslibrarian (CC)
• • •
Discover more ways to communicate
with your audience …
Slides: “How to run promotional campaigns and build your list using WordPress”
Tonight, I’m giving this presentation on “How to run promotional campaigns and build your list using WordPress” for the WordPress Birmingham Meetup. (You still have time to RSVP for this free meeting, taking place at 7 p.m. at Pale Eddie’s Pour House.)
It’s based on my recent book launch for “The Social Media Stars of Birmingham.” (Download a copy of the book for free.)
In my talk, I’ll explain how I grew site traffic by a factor of eight for Y’all Connect and grew a new mailing list so fast that I saved years in the process.
1. You can see the slides from the presentation. Please feel free to download them or embed them on your site. To download a PDF, click the button marked “slideshare,” then “Save.”
2. I’ll post audio to sync with the slides.
3. If you want to stay in touch …
- You can contact me through this simple form. Please feel free to ask questions, make suggestions or request help.
- You can follow me on Twitter at @WadeOnTweets.
- You can subscribe to the free e-mail newsletter with tips, info, specials and more.
- And you can subscribe to my Birmingham Blogging Academy posts by RSS feed or by e-mail by looking for the box in the right sidebar.
Thanks for checking out “How to run promotional campaigns and build your list using WordPress.”
• • •
If you need help with digital marketing,
book me for a FREE consultation.