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Adding video easily into WordPress posts (and pages)

August 11, 2014

Adding video to posts is super easy in WordPress.

Just paste the URL of the video into the body of the post, and WordPress will post the video itself.


This works for YouTube, Vimeo,, Hulu and more (see complete list).

Or you can throw in a short Instagram video …


A video posted by Tina (Fey) & Maya (@tinamayashow) on

Heck, it even works for Facebook videos.

All I did was … paste the URL of the Facebook video.

Make your posts more interesting, more sticky with videos you find that match your topic.

(And learn more at my WordCamp Birmingham talk on Saturday.)

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Speaking gigs: WordCamp Birmingham, August 2014

August 3, 2014

I’m presenting at WordCamp Birmingham in a couple of weeks to talk about video content.

Come see me on Aug. 16 at the Harbert Center. My presentation will be at 11:30 a.m. CDT, room TBA. Tickets, $20, can be purchased online.

My talk is called “The Super Easy Guide to Video for Content Marketing,” a look at simple ways to include the most relevant and compelling videos in your blog posts.

The official summary:

Video keeps visitors on your site longer and helps people pay attention to your message. So why aren’t we using it more? Wade Kwon shows easy steps to incorporate video into WordPress sites. Learn how you can make your posts and pages compelling through interesting and entertaining clips in just minutes.

I’ve been a part of WordCamp Birmingham since the beginning, having only missed it in 2013. My pal Carrie Rollwagen will present on “Drive Blog Traffic Without Driving Yourself Nuts” and Bill Robbins will discuss “A/B Testing.”

I hope to see you at this conference!

• • •

I’ve got two more conferences booked for the fall,
but you can still have me at your event …

Contact me

Brands and Twitter: The limits of following

July 28, 2014
Clean up or you're out

Photo: Michael Dolan (CC)

Twitter is a pain. Sometimes, I think this channel does everything it can to be as unpopular as possible.

For instance, Twitter has a spambot problem, as automated accounts clog chats, hijack hashtags and blanket timelines with sales pitches and viruses.

But the solution is as bad as the problem.

I had no idea Twitter was limiting how many people I could follow. In theory, this keeps spambots from following everyone and inflating numbers and luring followbacks. But it punishes legitimate accounts, too.

Twitter warning

My tactic for @YallConnect was to follow as many real people in the Southeast as possible. After following 2,001 users, I saw the warning message (shown above) that stopped me cold.

Y'all Connect on Twitter

The linked policy from Twitter outlines all the following limits:

Once you’ve followed 2,000 users, there are limits to the number of additional users you can follow. This number is different for each account and is based on your ratio of followers to following; this ratio is not published.


I have little choice but to break my rule from my previous post: Brands shouldn’t unfollow anyone.

I’m using, one of many free tools that show which followers and friends are inactive on Twitter. Since following people is now a limited commodity, I must spend my follows carefully. can scan Twitter accounts for inactive followers. can show me who hasn’t tweeted in the last 3 months: 138 users. Unfortunately, they might be using Twitter every day as a news source, but not to tweet or interact. I’ll unfollow them (I could put them on a Twitter list, but it’s not worth the effort.)

Cleaning cycle

Photo: Garry Knight (CC)

Another 20 have no profile image, but most are fairly active accounts. I’ll unfollow the ones who haven’t tweeted in a long time.

Also, I canceled all 17 pending requests to follow users who have private accounts.

And I’m following 838 users who aren’t following back; of those, 78 haven’t tweeted in a month or more. I unfollow those 78 for starters. Some 70 have less than 100 tweets, so I unfollow them, too.

A few minutes of effort has freed up nearly 250 slots.

Maintaining a Twitter account shouldn’t require this much work. But artificial limits mean periodic cleaning to keep accounts lean.

Even if it means cutting some tweeps loose.

• • •

Learn more about Twitter and other social media channels
in my free weekly newsletter …


Brands and Twitter: Follow for life

July 21, 2014

Photo: Tony Alter (CC)

Several thousand users follow me on Twitter. And dozens unfollow me each week.

What’s surprising is when brands unfollow me.

Having built and run company Twitter accounts has given me insight on this ecosystem. Brands can’t follow people on Facebook or LinkedIn, but they can on Twitter, Pinterest and Instagram.

People follow and unfollow all the time for all sorts of reasons. No worries there.

But I’m puzzled by brands that follow fans, only to abandon them later on. What is the upside to this? What kind of message does it send to fans?

Brands should follow lots of people as a first step in forming a relationship.

My simple strategy when building a brand audience on Twitter:

1. Follow all followers. (Skip spambots and scammers.)

2. Follow all relevant accounts. Within an industry, it could include competitors, thought leaders and trendsetters.

3. Unfollow no one.

What could be easier? This can allow brands to be better at listening, engagement, customer service, sales and public relations.

Brands: Heed my words. Be in Twitter, not above it. Treat others as equals. And work not on gaining followers but creating a community.

• • •

Need help building a social community?
Let me help …

Contact me

Bloggers to meet in Birmingham, Huntsville

July 14, 2014

Lawanda Stevenson and Wade at the Rocket City Bloggers networking event

Blogging is more fun with a friend. I may have started out on my own, but I’ve learned just about everything from other bloggers.

They know how to build big fan bases, design themes, excite readers and make money.

Let me introduce you to two groups in Alabama that bring bloggers together.

Birmingham Bloggers, Rocket City Bloggers

The first group is Birmingham Bloggers, which took off earlier this year. Beth Branch, Meredith Davis and Molly Moon feature local blogs and bloggers on their site and have held two meetups.

The group is planning a gathering for later this month: Check the event page for details soon. Follow @BhamBloggers on Twitter, or follow the Facebook page.

The second group is Rocket City Bloggers, founded in 2011. It features Huntsville blogs and bloggers on the site and holds monthly dining meetups.

Last week, I stopped by for the Connect! event, a networking event at the U.S. Space and Rocket Center for businesses and bloggers. I had a great time catching up with my Huntsville friends and meeting new ones.

The next two events are the July 22 lunch “bloggle” at I Love Sushi [Facebook event page] and an Aug. 16 social media workshop [Facebook event page]. Both are free.

Follow @RCBloggers on Twitter, and join the Facebook group or follow the Facebook page.

I hope to meet you soon at a blogger event!

• • •

Don’t miss out on great events for bloggers and marketers:
Subscribe to my free weekly newsletter …


Developing a retail content strategy

July 7, 2014
checkout lines

Photo: David Goehring (CC)

Retailers have time this summer to think ahead to the holidays. Besides inventory and staffing, it may be time to put a content strategy into place.

This will take at least 6 months to gain traction, but why not start now?

A content strategy is part of an overall marketing plan. A retailer may already have other pieces in place: signage, print ads, mailers, commercials, sales, preview parties, billboards, search engine marketing and more. Pieces of content — on a website and blog, on social media channels, in emails — can build search referrals, answer common shopper questions and bring in leads and sales.

The strategy comes from the goal, whether it’s to show off products, improve customer service, increase sales or promote branding. Remember, the goal should be measurable over a specified time period.

The content itself can be practically anything: event photos, how-to videos, case studies, testimonials, store updates, spotlights on customers and colleagues, announcements, sales, product demos, reviews, comparisons, Q&A with vendors, coupons and on and on.

Content deserves a home, and the best spot is usually a website. Content deserves a direction, one that shapes it and expands readership. And content deserves to be measured, so that its quality continues to improve.

Smart retailers can put together compelling content over the next few months that strengthens marketing. By engaging readers and customers, retailers can build a real relationship with them and understand their needs more clearly.

It starts with goals, emerges with a strategy and grows with content.

• • •

Let’s build your strategy today …

Contact me


June 30, 2014

flag hands

Independence Day arrives this week, along with an opportunity to recognize and celebrate our freedom. Let us also celebrate these digital freedoms …

Freedom to be foolish: Blogging can be fun. Social media can be fun. So can email newsletters and videos and how we interact on all these screens. I write poetry, I joke around on Twitter, I run secret contests, I make the most of my time with other people online.

Freedom to deliver for customers: I have a lot of online customers. Last week, I spent hours in meetings fighting for them to have more value for their money and better service. I ask them lots of questions in surveys and blog posts and work hard to meet their needs. That’s not just a freedom — that’s a privilege.

Freedom to protect data from prying eyes: We are being watched. By governments. By corporations. By hackers. No system is 100 percent safe, but I urge you to learn about proxies, firewalls and tracking cookies to increase your data privacy.

Video: How to use proxies

Video: The basics of firewalls

Freedom to be unique: Stop copying the competition. Assert who you are, as a person, as a brand, as a business. We have enough cookie-cutter operations. Always strive to be more you.

Freedom to experiment: The digital marketing space is one big experiment. Failure is an excellent teacher, but can be summoned only through trying new approaches. We have an endless variety of ideas on content, timing, repetition, variation, platform, voice, length, promotion, interaction, metrics and more. Let’s use them, let’s measure them, let’s improve them.

Freedom to unfollow: No longer shall we be enslaved to the musings and rantings of shrieking worms. Mute, block, ignore or unfollow at will.

Freedom to untether: Going without devices somehow became trendy of late, as if not using a smartphone nonstop were somehow noble. But chaining ourselves to technology and the always-open world of social is as unwise as it is unhealthy. We can set aside time to roam freely without devices. We can let colleagues and customers know when we’ll be offline. We can work and play in peace.

Freedom to stand against tyranny: Our freedoms today aren’t guaranteed tomorrow. Fight for net neutrality. Speak out against unethical business practices, such as Facebook’s secret psychological experiments. Never forget that other bloggers face harassment and arrest and exile.

While we celebrate our freedom, let’s work to use it and push it to the limit every day.

Happy Independence Day!

In lieu of another blog post

June 23, 2014

Wade Kwon

That’s me at Y’all Connect Presented by Alabama Power 10 days ago. I’m still neck deep in post-conference affairs.

So no blog post this week. Except for this blog post telling you what I’m doing instead:

  • Writing a guest blog post I still owe to the public library on checking out audiobooks.
  • Another guest post I’ve owed for 2 years, but will instead give this (deeply patient) blogger a how-to course on email newsletters.
  • Getting the Y’all Connect videos ready (my mantra for the past 11 months).
  • Meeting with new clients (hallelujah!).

How’s your summer going?

• • •

If you need help with marketing, blogging, social media
or other areas of communication, let’s meet …

Contact me

The fight for media attention

June 16, 2014

Media coverage can be important to a marketing plan. It can make or break a product launch or a sales campaign.

And sometimes, the media can play unfairly, demanding pay for play or allowing business interests to override editorial decisions. I discussed how the Birmingham Business Journal banned coverage of my company Y’all Connect in a recent post.

But marketers have proven tactics to fight back. Just because a newspaper or a TV station or a website behaves badly doesn’t mean we have to.

1. Publish media releases on a regular basis. The once-a-year release isn’t worth it. I’ve heard the argument that the media release is dead, and I’m not buying it. I put out a bulletin for assignment editors on Friday to alert them to our Y’all Connect conference, and we had coverage on two newscasts that evening.

Part of that comes from regular contact with editors and reporters, having a relationship already in place. Most media releases won’t earn coverage, but this is where to begin.

Hire me: I help companies with media relations.

2. Cultivate relationships with (fellow) bloggers. Bloggers love to write about great brands and products. Bloggers need good ideas. Bloggers reach passionate engaged audiences. But many companies haven’t the faintest idea how to work with this global community.

Marketers should be reading relevant blogs daily, leaving appropriate and helpful comments as necessary. They should contact bloggers with ideas, suggestions and questions. I’ve been fortunate to receive terrific coverage, not just from traditional media, but also from fellow bloggers.

Hire me: I connect bloggers with brands.

3. Outsource. Busy marketers may not have time to do it all themselves. They may need help with campaigns, ad buys, blogging, social media, event planning and a million other details.

Companies can bring in ad agencies, brand specialists, public relations professionals, social media experts, freelance writers and editors, event planners and other creatives who can execute plans quickly and smoothly. Bring in a big gun to win media attention.

Hire me: I work with marketers to develop the best strategy.

I never thought I’d have to work under the constraints of a media ban. It’s not an ideal situation, but by working all year long on gaining coverage, even one outlet’s shortsightedness can’t stop my message.

• • •

Hire me today …

Contact me

Video: John Oliver explains net neutrality, and what you can do next

June 8, 2014

Video: Net neutrality, on “Last Week Tonight with John Oliver”

As a communication consultant, I depend on the Internet to do research, market my services to clients and share information. As a citizen, I want the Internet to remain a level playing field.

The corporate interests that want to tilt the balance in their favor will become more and more aggressive in their efforts over time.

Comedian and host John Oliver discusses net neutrality, and the latest threat to it in this important 13-minute video.

Net neutrality means that all data is treated equally on the Internet, that no company or service is held back (or given priority). I pay a local cable company monthly for my Internet service, my lifeline to the outside world, with very few alternatives. Fellow Birmingham-area residents know this plight, as cable companies have territorial monopolies in the metropolitan region.

Please watch the video, then leave a comment on the FCC site at (The open comment period for net neutrality runs through June 27.)

Let’s ensure that the Internet — which helps all of us connect, learn and grow — remains open and free.

The best customer service on social media is often mundane

June 2, 2014

Answering questions is a big part of my job. But my friend and frequent collaborator Jen Barnett turned it into artistry.

She managed the daily business of her retail company’s Facebook page. This required some significant time, as Freshfully has more than 15,000 fans for its grocery store.

What impressed me early on was her patience in answering routine questions multiple times a day. The two most asked questions in the comments were:

  • What hours are you open?
  • Where are you located?

Both answers were on the page, but she answered each one every time with a smile. (I would’ve lost my mind.)

Jen took the smart approach, because while the answers were dull and easy to find, she wanted to ensure her customers knew this vital info. She had no idea if the asker was a busy mom between errands looking to squeeze in a grocery run before taking her kids home.

She armed each person with the info they needed to stop by and purchase a few things.

Great customer service on social media is rarely flashy. It involves the most basic of interactions, questions and answers. Jen showed consistency and attentiveness in answering those two questions again and again and again.

Listening carefully to customers and responding with a smile ensures terrific customer service.

Part of the 2014 BBA yearlong blogging challenge.

See more posts from the series.

• • •

More social media insights
in my free weekly newsletter …


Get your Y’all Connect 2014 tickets!

May 26, 2014

Wade Kwon

I tend to do things backwards.

The latest example would be reminding you to check out Y’all Connect Presented by Alabama Power. On the last week of ticket sales. Just a few weeks before the conference.

I’ve been on the road all month promoting my event, but have not talked much about it on this site. Mercy me.

[FYI: Last stop on the speaking tour is Wednesday at PRAM Central in Jackson. Join me for my talk on “Be a Digital Storyteller.” RSVP on the event page.]

Y’all Connect will be even better than 2013, with a great group of speakers and terrific topics for the June 13 event. If you want to learn everything you can about digital marketing, including blogging and social media, this is the place to be next month.

Regular tickets are $129, VIP tickets are $199, and they’re on sale till Saturday, May 31 (unless we sell out sooner). Join 200 other guests for the South’s biggest blogging and social media conference.

I hope to see you there!

Don’t miss out on Y’all Connect!
Get your tickets today!

Buy your tickets

WordPress Birmingham presentation: The Cheapest Website You Can Do in 60 Minutes

May 19, 2014

If you came to my WordPress Birmingham meetup presentation, “The Cheapest Website You Can Do in 60 Minutes,” thank you. If you’re just interested in easy site design for business, you’re in the right place.

1. You can see the slides from the presentation. Please feel free to download them or embed them on your site. To download a PDF, click the Slideshare logo in the lower left, then “Save.”

2. If you want to stay in touch

3. Don’t forget to buy your tickets to Y’all Connect Presented by Alabama Power, taking place June 13 in Birmingham.

Thanks for checking out “The Cheapest Website You Can Do in 60 Minutes.”

• • •

If you need help with communication,
book me for a FREE consultation.

Contact me

Four appearances in Birmingham, and a return to Auburn

May 19, 2014
empty stage

Photo: Max Wolfe (CC)

Busy week coming up for me, as the speaking tour continues … 

• Tonight, I’ll show how to make a free company website. Join me at WordPress Birmingham.

• Wednesday, I’ll have a special afternoon workshop for tenants of Birmingham’s Innovation Depot on prospecting in LinkedIn and Facebook.

• Also on Wednesday, I’ll be at the Birmingham Urban League Young Professionals May meeting, focusing on prospecting in LinkedIn.

• Thursday, I’ll head to Auburn to present to the univeristy’s Alumni Relations Group on prospecting in LinkedIn and Facebook. This is my second trip there in the last few weeks, but only my third time there ever.

• Also on Thursday, I’ll be hanging with the Janes for See Jane Write‘s members only meeting. Be sure to check out membership — it’s just $25 a year.

Y'all ConnectI’d love to see you this week. But if I miss you, be sure to get your tickets to Y’all Connect Presented by Alabama Power. The conference is June 13, but tickets are available only until May 31.

We have a great lineup, including Birmingham’s own Ike Pigott and Jen Barnett. Topics include How Brands Kill the Social Conversation, Emerging Social Trends and the Future of Search.

Get your tickets today!

Speaking gigs: WordPress Birmingham, May 2014

May 12, 2014
Under construction

Photo: Anton Nordenfur (CC)

Among the many WordPress resources, meetups have been a great way for users, designers, developers and other community members to learn and network.

Birmingham is fortunate to have a strong WordPress group, one that grows each year.

I’m the speaker at WordPress Birmingham next week, focusing on one of my favorite variations of this software, My talk is called “The Cheapest Website You Can Do in 60 Minutes.”

I’ll reveal just how little it costs to run a robust site, and the most important steps in launching a new site for a company, a project, an organization or an event. You can a new website, or 10 new websites, with almost no effort or cash.

And the best part … it’s free. Plus, I’ll have discount codes to save $30 on regular tickets to Y’all Connect Presented by Alabama Power.

The meeting takes place from 7 to 8 p.m. May 19 at Pale Eddie’s Pour House, 2308 Second Ave. N., downtown [map].

Make sure to RSVP today.


And coming up this week …

  • Tuesday at lunchtime, I’ll talk about social media and volunteerism at PRSA Alabama. Tickets are $20 and can be purchased online.
  • Tuesday evening, I’ll talk about social media and volunteerism (again!) at the Birmingham Girls Club. Join the group today.
  • Saturday at 3 p.m. CDT, I’ll talk about the power of storytelling at PodCamp Nashville. Get your free tickets today.

Memphis and Tuscaloosa, watch out!

May 5, 2014
Wade Kwon

Photo: Bob Farley, f8 Photo

I’ll be on the road this week giving talks and promoting Y’all Connect Presented by Alabama Power

• Wednesday, find me at Interactive Expedition in Memphis. We’ll talk about “Set the Expectation: Expedition of Content.” My thanks to my pal Dave Barger for having me as speaker.

The event starts at 7:30 a.m. Admission is $20. For more information and to RSVP, visit the event page.

• Thursday, see me at American Advertising Federation, Tuscaloosa chapter meeting. I’ll discuss “How to Run Promotional Campaigns and Building Your List Using WordPress.”

The event starts at 11:45 a.m. at the University Club, 421 Queen City Ave. For more information and to RSVP, visit the event page.

• • •

Subscribe to my free weekly newsletter
to keep up with me and the world of communication …


Video crash course in metrics

April 28, 2014
chocolate pie chart

Photo: Dan Dickinson (CC)

Marketing tactics vary by company, by season, by target audience. How do we even know if they’re working?


Of course, many marketing directors launch campaign after campaign with no idea on if they’re even working. How many people saw it? What did they do, if anything? How do we even measure that?


The five videos below will help explain metrics, what to measure and how to set up a system to capture and interpret that data. Viewers can learn at their own pace and review material as many times as needed.

Love numbers, because they will help guide marketers to better tactics and more receptive audiences.

Video: Using metrics, featuring Martin Klubeck and Tim Chester

Video: How to Build a Company Metrics Dashboard, by Ash Maurya

Video: Advanced metrics, by MicroStrategy


Video: Metrics, Metrics Everywhere, by Coda Hale

Video: Startup metrics for pirates, by Dave McClure

Part of the 2014 BBA yearlong blogging challenge.

See more posts from the series.

• • •

Need help getting your metrics moving in the right direction.
Let me build you a successful system …

Contact me

Breaking bread with bloggers

April 21, 2014

Aside from my recent talks on communication, I’ve been fortunate to visit with bloggers across Birmingham lately to discuss their blogging needs. And eat well.

Last week, I took part in the April Alabama Bloggers lunch, a fund-raiser for the WellHouse. We gave away some great door prizes and more importantly, raised more than $160 in cash gifts and purchases plus donated items for this Birmingham nonprofit organization.

Donate directly to the WellHouse.

Our attendees discussed the finer points of photography, SEO, monetization (my table), topic ideas and getting started.

And a few days earlier, I sat down with See Jane Write’s Bloggers Who Brunch. I loved hearing about everyone’s sites and ideas and backgrounds.

Birmingham has great resources for bloggers of all stripes. Learn from the best, those who do it every day.

Follow these sites:

See Jane Write bloggers who brunch

See Jane Write Bloggers Who Brunch

The personal touch on LinkedIn

April 14, 2014

My schedule has gotten away from me lately, as Y’all Connect Presented by Alabama Power grows closer.

Even worse, I’ve skipped my daily check-ins with my LinkedIn friends, in which I contact three connections each day to ask how they’re doing. (I’ll resume in the summer when my schedule eases up.)


Photo: Coletivo Mambembe (CC)

But I still make time each morning to take care of my LinkedIn friends, thanks to a simple email reminder.

LinkedIn sends me a daily digest of “network updates,” connections who today celebrate a birthday or a new job. I always send a note wishing them a great day or my congratulations.

It’s a small sincere gesture, one that lets me share in life’s daily joy.

Tip for power users: Wow your LinkedIn connections by sending a card, or even flowers or a branded item like a thumb drive or mug. (My friend Matt at MyLogoSource here in Birmingham can help with promotional items.)

LinkedIn - email frequency

To set up your LinkedIn network updates email:

  1. Go to the Email frequency settings page. (See image above.)
  2. Click the pencil icon next to “Updates and news.”
  3. Change “Network updates” to “Daily Digest Email.” (Can’t wish someone a Happy Birthday 4 days late!)
  4. Click “Save changes.”

One of the best ways to get value out of LinkedIn is to grow and maintain your network. Be good to your connections, and they’ll be good to you.

• • •

Our 1-hour webinar can help you land a job or more leads
on LinkedIn …

Register Today

Lunch and learn with Alabama Bloggers

April 7, 2014


Meet the Alabama Bloggers at Cantina.

The April Alabama Bloggers meetup is coming up next week. Organizer Rachel Callahan occasionally lets me put together a theme, and this one will be so much fun.

The lunch runs from 11:30 a.m. to 1:30 p.m. April 18.

For starters, it’s at Cantina at Pepper Place, one of my favorite dining spots in Birmingham. Lots of great options for diners.

Another reason this event rocks is our topics: You can learn more about SEO, taking photos, monetization, marketing, getting started and brainstorming topics. Pick the topic you want to discuss … we’ll sit by category so we won’t have to shout over each other.

My pals Tiffeny Currier and Sheree Martin have already signed on to lead the marketing and SEO tables. Rachel will share her tips on photography, and I’ll help with monetization. You’ll walk away with great ideas on taking your blog to the next level.


Dreamcakes Bakery has given two $25 gift cards as prizes.

You might also walk away with a great door prize: a Cantina gift card, a Dreamcakes Bakery gift card or a print from Picture Birmingham! Aren’t our sponsors terrific?

The last reason happens to be the most important: We want to collect donations for the WellHouse, a Birmingham nonprofit organization helping women escape sex trafficking. Admission is either a $5 donation or an item on the list (from study Bibles to jewelry making supplies).

All I need you to do is put your name on the signup form today. With 20 spots left, you should hurry to get a seat.

I hope you’ll join us for this fund-raiser and blogging roundtable with Alabama Bloggers.


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