Last week, I took part in the April Alabama Bloggers lunch, a fund-raiser for the WellHouse. We gave away some great door prizes and more importantly, raised more than $160 in cash gifts and purchases plus donated items for this Birmingham nonprofit organization.
Our attendees discussed the finer points of photography, SEO, monetization (my table), topic ideas and getting started.
And a few days earlier, I sat down with See Jane Write’s Bloggers Who Brunch. I loved hearing about everyone’s sites and ideas and backgrounds.
Birmingham has great resources for bloggers of all stripes. Learn from the best, those who do it every day.
Follow these sites:
- Alabama Bloggers site | Facebook group | Twitter @AlabamaBloggers
- See Jane Write site | Facebook | Twitter @seejanewritebhm
See Jane Write Bloggers Who Brunch
Meet the Alabama Bloggers at Cantina.
The April Alabama Bloggers meetup is coming up next week. Organizer Rachel Callahan occasionally lets me put together a theme, and this one will be so much fun.
The lunch runs from 11:30 a.m. to 1:30 p.m. April 18.
For starters, it’s at Cantina at Pepper Place, one of my favorite dining spots in Birmingham. Lots of great options for diners.
Another reason this event rocks is our topics: You can learn more about SEO, taking photos, monetization, marketing, getting started and brainstorming topics. Pick the topic you want to discuss … we’ll sit by category so we won’t have to shout over each other.
My pals Tiffeny Currier and Sheree Martin have already signed on to lead the marketing and SEO tables. Rachel will share her tips on photography, and I’ll help with monetization. You’ll walk away with great ideas on taking your blog to the next level.
Dreamcakes Bakery has given two $25 gift cards as prizes.
The last reason happens to be the most important: We want to collect donations for the WellHouse, a Birmingham nonprofit organization helping women escape sex trafficking. Admission is either a $5 donation or an item on the list (from study Bibles to jewelry making supplies).
All I need you to do is put your name on the signup form today. With 20 spots left, you should hurry to get a seat.
I hope you’ll join us for this fund-raiser and blogging roundtable with Alabama Bloggers.
I preach consistency. I consistently preach consistency.
It is the one method you can use to make your blog, your newsletter, your social media and even your events better than those of your competitors.
Your company might use events for building awareness, or generating leads, or researching the market. Events can be great for reinforcing the brand and maintaining good ties with clients.
I’ve seen organizations execute events sharply, delivering on the promise of education, networking or plain old fun. I’ve served as event planner for years with different groups, in addition to taking in my fair share of seminars, conferences, receptions and happy hours.
Events are challenging. They require intense focus on the guests and management of a thousand details.
The way to outmaneuver the many competing events is through consistency.
That can include, but is not limited to …
- Reminders: Busy people forget events, even ones for which they paid. Send a reminder or two.
- Timing: day of the week/month, time of day, time of year.
- Timing, part 2: Start on time. Let the stragglers catch up — don’t punish those who were punctual.
- Registration: friendly and swift, with clearly delineated check-in areas.
- Signage: Help guests help themselves with simple navigation. Plus, an opportunity for branding.
- Greeters: I learned this secret early on: Everything else can go wrong, but you have full control over hospitality. It can make or break an event.
- Speaker: Arm them with information ahead of time: Who will introduce them? How much time will they have? What is the audience’s profile?
- A/V: When possible, make sure your announcer has a microphone; it’s tough to be heard in noisy venues. Check ahead of time to ensure lighting, projection, computer, remote and other equipment works smoothly and effortlessly.
- Vendors: Check in regularly with caterers, sponsors and partners with updates, questions and reminders.
- Presentation: When in doubt, script it. This gives you a foolproof way to cover all announcements, sponsor mentions, complete speaker introduction and welcome message.
- Follow-up: Thank your guests, and let them know how they can give feedback and sign up for the next event.
(If you need help with all these details, consider hiring an event planner. They love this stuff and can even help save money and eliminate headaches.)
Consistent events build trust among clients. That trust leads to sales and satisfaction. Work hard to build that trust with each outing.
• • •
Need help fine-tuning your events?
Let me help make them successful …
To mark 5 years of the Birmingham Blogging Academy, I’d like to share some wisdom collected along the way …
Five things I love about blogging
- Showing off my ideas and my writing.
- Commiserating with fellow bloggers.
- Inserting the perfect image with a post.
- Traffic spikes.
Five things I hate about blogging
- Hunting for photos.
- Seeing people give up.
- The list (in my head) of site fixes needed.
- When you bare your soul and no one reads it. sigh
- Infinite scroll.
Five things I’ve learned about consulting
- Get paid up front. Always.
- Vacation? What’s that?
- Hustle is your best friend.
- Flexibility is your next best friend.
- Developing sales skills is crucial.
Five things I do well
- Little surprises.
Five things I need to do better
- Follow up with clients after the project.
- Elevator pitches.
- Edit video.
- Record videos.
Five tips to blog better
Five changes in blogging in the last 5 years
- Decline of RSS.
- Rise of mobile.
- Responsive design.
Five traits I admire in other bloggers
Five suggested goals for blogging
- Generate leads.
- Increase number of subscribers.
- Sign a book deal.
- Sell products and services.
- Become thought leader/expert in topic.
Five ways you know you’re succeeding at blogging
- Strangers call you by your blog name.
- You have more ideas than time.
- Other bloggers look up to you.
- Your goal becomes reality.
- It’s still fun after all these years.
• • •
Find more insights into blogging and other channels
in my free weekly newsletter …
I hopped over to Atlanta Friday for the first day of WordCamp Atlanta 2014. It was a lot of fun showing how to build a mailing list using WordPress and a promotional campaign.
My thanks to the organizers and the volunteers for putting on a great conference.
And special thanks to my attendees. I loved being able to answer your questions and meeting all y’all. I give you a sample of their tweets from the session.
Brian Martin (@BofDrmsDesgnd) March 14, 2014
@wadeontweets is the last and best speaker at#wcatl! What a great event. Psyched 4 tomorrow!—
Anna Hovind (@Annabandana1) March 14, 2014
Eric Flamm (@eflamm) March 14, 2014
Brian Martin (@BofDrmsDesgnd) March 14, 2014
Misfit Ideas (@MisfitIdeas) March 14, 2014
@WadeOnTweets great talk on list building!!—
Rhonda Williams (@allcashqueen) March 14, 2014
Stephanie Brown (@strawmitch) March 14, 2014
Kimberly Jackson (@CoachKimberly) March 15, 2014
• • •
I’d love to help your audience, too.
Tell me about your upcoming conference, seminar, webinar or workshop.
My friend and fellow Birmingham blogger Rachel Callahan launched a new project last week called Picture Birmingham. She has put her collection of local sunset photos online to raise money for the WellHouse, a Birmingham nonprofit group helping women escape sex trafficking.
In learning about the project, I discovered that Rachel had been ill but also looking for a therapeutic outlet in her photography.
In an email interview, she discussed her start in photoblogging, the immediate gratification of social media and her connection to an important cause.
Of the various causes in Birmingham, what led you to pick the WellHouse as the charity partner?
It wasn’t as much that I was looking for a charity to partner with as that the entire photo journey seemed to be set up so that I could partner with the WellHouse. I had no intention of selling my photos until I felt a clear and undeniable direction from God to sell them for the WellHouse.
I had seen many Twitter mentions about its ministry, and then I read this article in Weld for Birmingham. It was a tough read, but a game changer for me. All of a sudden, I understood what human trafficking looked like in the United States, how prevalent it was, and how hopeless it could be.
It just took about 5 months to realize that I had the resources with which I could help them.
What’s special about the time of day for sunsets?
Other times of the day are great, but they lack the curiosity that sunset holds. Each sunset usually goes through at least four distinct phases every night. I documented that phenomenon [on my personal blog].
“The dramatic contortions that the sky goes through is exhilarating in a way that’s hard to explain without seeing the whole process. So, here are 20 shots in 65 minutes, all from my iPhone, using ProHDR as my camera, and with very few post-shot edits.”
Because you never know exactly which phase will be the most stunning, it’s a bit of a mysterious adventure to see if you can:
- catch the exact moment of sunset perfection
- from the right angle
- with the right foreground
- and with the right lighting.
Sometimes you fail. Sometimes you win.
It seems sunset photos have become more popular, at least with ABC 33/40 meteorologist James Spann’s large social media audience. What do people find appealing about sunset photos?
I think they’re becoming popular because of the rise of technology with which you can actually capture their beauty. In the past, with regular cameras with normal options, it was hard to catch the full array of the colors, shadows, city, etc. Photos have almost always paled in comparison to the real thing. But thanks to HDR [high-dynamic-range imaging] and powerful editing software, you can take a picture of the sunset and actually catch its glory.
Also, the real-time factor of social media gives immediate affirmation and the ability to share the moment with the world. It can produce quite a high.
And finally, Birmingham is a most unique city, since we have many beautiful overlooks from which we can capture the entire skyline plus the sunset.
How much time per week do you spend on shooting pics? Updating the site? Marketing, etc.?
I usually shoot sunset pictures three or four times a week, often on the way to dinner or an errand, 2 to 3 hours of my week. The site and marketing are all new to me, so they’re quite consuming right now. I’m not sure what the new normal will be.
What’s been the most surprising thing for you about photoblogging?
I’ve been most surprised that I’ve reverted back to iPhone photography. [Rachel's tips for shooting on iPhone]
I’m on my second fancy DSLR [digital single-lens reflex] camera and, though I’m no expert, had become a bit of a DSLR snob until last summer. Although I can still take better pictures of my kids with my DSLR, the array of apps I have on my phone make sunset photography so much more accurate with my iPhone 5S. So I do trade off some quality, but the vastly improved ability to actually capture the sunset makes it worth it.
All profits from sales of photos and other products on Picture Birmingham go to the WellHouse. To browse images and order prints, visit picturebirmingham.com.
• • •
Subscribe to my free weekly newsletter
to learn more about blogging and social media …
We are not a branding agency.
But we can help you solve a branding question: What does your brand mean?
You may know, but your colleagues might have different conceptions. Your customers may see it another way entirely. How do you get everyone focused on your brand properly?
Several clients have mastered their brand in 4 short, painless hours. Working with us, they have a clear definition of their values and, equally as important, their boundaries.
Knowing your brand values makes the road ahead easier. It defines your potential markets, your potential partners, your potential services. And it pushes aside those ideas that aren’t a good fit for where your company is heading.
At our branding session, we sit down with you, get to know you and your company. We discuss your corporate personality and values. We learn what separates you from your competitors.
And we put together a customized brand values map that will guide you in hiring, marketing, goal setting and more.
Let us help you get a handle on your brand.
It’s the first impression you make, so make it spectacular.
• • •
Interested in finding out more about how our branding sessions work?
Contact us today to schedule an appointment.
Atlanta friends, come see me at WordCamp.
I’m heading to Atlanta in March to talk about digital promotion.
Come see me at WordCamp Atlanta on March 14-15 at the Loudermilk Center.
I’ll have a specific date and time soon, along with ticket prices. My presentation will be at 4 p.m. EDT March 14 in the ballroom. Tickets, $40, can be purchased online.
My talk is titled “How to run promotional campaigns and build your list using WordPress,” based on my 2013 book launch for “The Social Media Stars of Birmingham.” (Download a copy of the book for free.)
I’ll explain how I grew site traffic by a factor of eight for Y’all Connect and grew a new mailing list so fast that I saved years in the process.
I spoke at Atlanta’s conference in 2010 and 2013 to packed rooms and look forward to seeing you next month.
If you plan to stay overnight, special group rates are available through Thursday at the Sheraton Atlanta.
Let’s hang out at WordCamp Atlanta.
• • •
Need a speaker for your conference?
I can give interactive presentations on a number of topics.
Scrolling through the commercials of Super Bowls past, you will not find many memorable spots. You’ll see mixed messages, poor branding and expensive mistakes.
Ten seconds, 30 seconds (only $4 million!), even 60 seconds can go by way too quickly, or for a clunker of a commercial, all too slowly.
One way I’d like to help you with your communication is with clear consistent messaging. It doesn’t need to be flashy or controversial. But most companies fail in reaching people because they start with no deliberate messaging.
The result is frustration for the audience and for the business itself. And a lot of wasted money.
How I can help you, explained in my imaginary 30-second Super Bowl spot …
[Drones march in single file to drab holding area. Projected face of DICTATOR on large wall screen addresses the gathering crowd.]
DICTATOR: Today, we celebrate the first glorious anniversary of the Information Purification Directives.
[Wade, wearing a tank top, runs in pursued by troops.]
DICTATOR: We have created for the first time in all history a garden of pure ideology, where each worker may bloom, secure from the pests of any contradictory true thoughts.
DICTATOR: Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth.
DICTATOR: We are one people, with one will, one resolve, one cause.
DICTATOR: Our enemies shall talk themselves to death and we will bury them with their own confusion.”
[Wade spins, then hurls a series of memos at the screen.]
[Memos stick to screen in a shower of sparks. DICTATOR studies them carefully.]
DICTATOR: We shall prevail!
CRAWL: On Jan. 27, Wade will help another company with its messaging. And you’ll see why George Orwell will be laughing AND crying.
Or maybe just get James Earl Jones and Malcolm McDowell to riff on being “Star Wars”/”Star Trek” villains for 30 seconds. Because, awesome!
Start with a good tight message before you spend your first dime, whether on a Super Bowl ad, a Twitter campaign or my services. Or let me help.
See Super Bowl commercials from 2013 and 2012 on my Pinterest boards …
Part of the 2014 BBA yearlong blogging challenge.
• • •
Subscribe to the free weekly BBA newsletter
for more ways to score in 2014 …
In reviewing my 2013 talks, I realized something.
I spoke a lot last year. And each time with a new presentation.
Planning ahead for 2014, I want to help out your organization. I never charge for classroom talks, and almost never charge for nonprofit groups.
If you’re within 250 miles of Birmingham, and you need a speaker for your next event, contact me. I can speak for up to an hour — with or without slides — on any number of topics related to communication:
- digital marketing;
- better leadership;
- social media;
- content strategy;
- lead prospecting;
- effective email newsletters;
- market research;
- and more!
I’ll always want to know about your audience (size, experience level), your room setup including AV equipment and wifi, your topic preferences and so on.
Book me today — my schedule always fills up quickly. I’d love to see you soon.
Part of the 2014 BBA yearlong blogging challenge.
• • •
My talks bring in crowds,
so contact me now to make arrangements …
Video: Lee Ann Petty wins Regions Bank
Better Life Award for January 2014.
It’s OK to toot your own horn occasionally. It’s even better to show off your best feature, your people.
I recently saw that Birmingham’s Lee Ann Petty won an award from her employer, Regions Bank. The monthly Better Life Award recognizes an associate who contributes to others in the workplace and in the community.
(A few years ago, she and I served on the YP Roundtable, a loose affiliation of nonprofit representatives.)
Often, such recognition is limited to internal gestures: a certificate, an email announcement, a plaque. Regions went a step further by producing videos that interview the honorees and their colleagues. The bank also donates $1,000 to the winner’s designated cause, such as Lee Ann’s favorite, the Red Mountain Theatre Company.
This award puts a high value on customer service, as well as community service. While Lee Ann, a paralegal team lead, doesn’t work with customers at branches, she does assist associates on legal matters that affect them and the corporation.
I learned while working at a publication to treat everyone like customers: associates, supervisors, vendors and so on. Work hard at providing the best customer service to everyone. That means being polite, listening to concerns and solving problems.
(It can also mean setting boundaries. Sometimes, customers can overstep their bounds, but that doesn’t mean each one deserves the royal treatment.)
What Regions has done by sharing these awards through short videos is enhance its story. Many banks recognize employees. But Regions shows its values in action through its people and its rewarding of those standouts.
It becomes less about the bank proper and more about Lee Ann’s excellent works.
Make sure your company both rewards outstanding people and praises them as loudly as possible. It enhances your brand and shows who really is behind it.
- Regions Bank devotes part of its YouTube channel to Better Life Award winners.
Part of the 2014 BBA yearlong blogging challenge.
See more helpful videos.
• • •
Learn more ways to promote and share your brand
in the free weekly BBA newsletter.
You have a blog on your company site, but you don’t know how to fill it. You don’t have the time to brainstorm, but you want to put your brand out there in Internet land.
The 2014 BBA yearlong blogging challenge can help you. [Download as a PDF.]
Look to this list of ideas for a new blog post every Monday. Some are short and easy to write. Others will take planning and production.
Creating a new blog post a week will help you …
- Understand your brand better;
- Stretch as a blogger;
- And have fun!
No matter what type of company or products or services or target audience, this list of ideas can help you think more deeply about your customers’ needs and your brand’s hidden identity.
Happy blogging in 2014!
The 2014 BBA yearlong blogging challenge
- Jan. 6: What to expect from your company in 2014; include offers to subscribe to newsletter or follow on social media.
- Jan. 13: Profile a team member who works directly with customers.
- Jan. 20: Today is the Martin Luther King, Jr. Day of Service; how have your company and your colleagues participated in community service?
- Jan. 27: Super Bowl ads cost $4 million for 30 seconds of airtime (not counting production costs). What would you tell a billion people about your company in 30 seconds?
- Feb. 3: Take your most popular product or service, and illustrate how it has evolved over the years (or why it has remained unchanged).
- Feb. 10: In honor of Valentine’s Day, send a love letter to your customers and fans.
- Feb. 17: Profile an intern or the newest employee.
- Feb. 24: Show how your company has solved a problem recently for a customer.
- March 3: In like a lion … How has your company outpaced your competitors?
- March 10: Profile a longtime customer.
- March 17: Spring means a new start. Offer a free trial to new customers.
- March 24: What events — trade shows, grand openings, focus groups, community events — will your company take part in?
- March 31: Out like a lamb … What is the biggest challenge your company is working to solve?
- April 7: What is the top mistake your customers make, and how can they avoid it?
- April 14: Set out some Easter eggs: What are the aspects people find most surprising about your company?
- April 21: Profile a team member in sales or marketing.
- April 28: Post five YouTube videos that will help customers understand your industry better.
- May 5: Q&A with 10 colleagues asking the same question focused on customer issues.
- May 12: How did your company get started? What are its roots in the community?
- May 19: Profile the team member who has served the longest at the company.
- May 26: PowerPoint theater: Post an insider slideshow that reveals interesting info about your company; backup plan: search SlideShare for decks that help your particular customers.
- June 2: Share a story of how a colleague has gone the extra mile for someone.
- June 9: Put together a list of linked resources for fans and customers. Bonus points if you link to competitors.
- June 16: Summer reading: five must-read books that will make your readers smarter about your industry.
- June 23: Blue sky thinking: Where will your company be in 10 years?
- June 30: Today is Social Media Day: Show off your biggest fans in each channel.
- July 7: It’s too hot outside. What are the coolest things about your company?
- July 14: Share a white paper in PDF form that offers short-term and long-term solutions for your target audiences.
- July 21: Profile your human resources director.
- July 28: Write a “help wanted” ad for your ideal customer.
- Aug. 4: Use photos or a video to give a tour of your company.
- Aug. 11: Back-to-school time: Educate your fans on your services and your prices.
- Aug. 18: Profile a management team member.
- Aug. 25: Share testimonials, questions and complaints from customers’ emails. (Get their permission first.)
- Sept. 1: Offer a prize to the reader who answers the most questions correctly about company trivia.
- Sept. 8: Profile a new customer.
- Sept. 15: What is your company culture? Its mission?
- Sept. 22: Autumn means change. Ask readers what one thing they would change about your company.
- Sept. 29: Create a screencast that guides visitors through your company website and blog.
- Oct. 6: Then and now: Use photos to show your company at the beginning and in 2014. Bonus points if you use a list to show more figures from then and now (number of employees, revenue, etc.).
- Oct. 13: List job openings at your company.
- Oct. 20: Profile your CEO.
- Oct. 27: Tricks and treats: Show off your best tricks for helping customers solve problems; offer treats for their best tips.
- Nov. 3: Give a sneak peek at new products in development.
- Nov. 10: Embed tweets of questions related to your company, products or industry. Then, answer them.
- Nov. 17: Profile a colleague in accounting or finances.
- Nov. 24: Show thanks for your customers, your team members, your vendors and others who have helped build your business.
- Dec. 1: Create an infographic with your keenest industry insights.
- Dec. 8: Profile your toughest critic.
- Dec. 15: Give a “how to” for your product or service.
- Dec. 22: Share your company Christmas card.
- Dec. 29: Offer resolutions to help your customers grow in 2015.
• • •
• • •
Never get stuck blogging again.
Call me in to help your company’s blog prosper in the new year …