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2014 goal: Improve my storytelling

December 2, 2013

Video: Vine compilation 2013

I could tell much better stories. I need to work on that skill as much as possible.

I worked on my focus this year, and will continue to do so in the years to come. In 2014, I want to also work on my storytelling. That might mean in writing and in my daily haiku. That might mean in video. That might mean onstage.

I believe in stories. I love watching them and reading them and hearing them. It’s why Malcolm Gladwell sells so many books, by hooking readers with compelling narratives. It’s why even a 6-second Vine video can have a beginning, middle and end before you can blink. (See a slew of examples in the video above.)

It’s why even a creative nonfiction tweet (#cnftweet) can pack more story into 140 characters than in some novels.

Improving my storytelling skills will help me teach others more effectively. I weave stories into my presentations and training sessions, but usually in addition to my outline. I need to think more narratively from the start.

Being better at storytelling will also help me assist clients in developing campaigns and messaging for their goals. I already help plan editorial calendars, but having the story defined from the start will guide us in our work.

I shall dig deep into story construction and presentation. I know where I need to work hardest, and I look forward to practicing these skills.

Come see me in 2014, and let me tell you a story …

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